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\u201cTwenty or 30 years ago, business did not have to be connected to society.\u201d Today this is not the case. Author and strategist Alberto Lopez-Valenzuela helps organizations overcome this challenge at several different levels. As Chief Executive at Alva, he helps organizations connect data sets to answer big questions such as this. As author of The Connecting Leader, he helps those at the top lead the charge for change. We discussed all of this and more on this week\u2019s episode the On Brand podcast.\nAbout Alberto Lopez-Valenzuela\nFor over twenty-five years, Alberto Lopez-Valenzuela has worked in business information and analysis, developing decision-intelligence solutions for Fortune 500 companies. He held roles in marketing, strategy, and corporate development at numerous global enterprises before founding and serving as Chief Executive at alva, a technology-enabled company that creates decision-ready intelligence for the largest companies in the world. Alberto is a visiting professor at Cass Business School, where he earned his MBA and holds an honours degree from the University of the Arts London. He splits his time between alva\u2019s offices in London and New York.\nEpisode Highlights\nAnswering the big questions. With today\u2019s tools and technology, answering questions is harder than ever. \u201cThere\u2019s a need to connect data sets,\u201d said Alberto on his role at alva. \u201cYou have to start with the why \u2014 what\u2019s a business outcome you want to achieve."\nCreating a win-win for businesses and society. \u201cLook at Apple. They are profitable but they also have a passion. A company like Patagonia also has a different approach to profit."\nWhat is Alberto\u2019s book The Connecting Leader all about? \u201cIt\u2019s a call to arms for leaders to find their truth. Twenty or 30 years ago, you could agree that business did not have to be connected to society.\u201d\nWhat brand has made Alberto smile recently? Sesame Street! As a parent, I couldn\u2019t agree more.\nTo learn more, go to the-connecting-leader.com and follow Alberto on Twitter.\nAs We Wrap \u2026\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nOn Brand is sponsored by my new book\xa0Brand Now.\xa0Discover the seven dynamics to help your brand stand out in our crowded, distracted world.\xa0Order now and get special digital extras.\xa0Learn more.\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0iTunes,\xa0Stitcher,\xa0TuneIn, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0iTunes\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices