How Employee Engagement Builds Brands with Thom Wyatt
\u201cI spend a lot of my time at the intersection of branding and social media.\u201d As Global Director of Employee Engagement at Siegel+Gale,\xa0Thom Wyatt\xa0helps organizations build brands through improvements in employee engagement, corporate culture, and organizational purpose. I couldn\u2019t wait to discuss all of this with Thom on this week\u2019s episode of the On Brand podcast.\nAbout Thom Wyatt\nThom Wyatt is the Global Director of Employee Engagement at Siegel+Gale. He has always understood that the key to business success is not just coming up with great ideas\u2014it\u2019s about implementing them with a powerful combination of innovation and creativity. Throughout his successful career, Thom has parlayed his experiences as a branding consultant and advertising maven\u2014as well as his laser-focus on customer insights and meaningful brand differentiation\u2014to exponentially grow his clients\u2019 businesses.\nBefore joining Siegel+Gale, Thom served as an executive director at Landor Associates, where he led engagements for a wide range of leading brands such as DC Comics, FedEx, HP, Hilton, The Home Depot, and Visa. Earlier in his career, Thom cut his teeth in advertising for Procter & Gamble, Gatorade, Colgate, and MasterCard. His work was so impressive that KitchenAid hired him as the Director of Marketing and Innovation for its parent company, Whirlpool Corporation. He was also an account director at advertising agencies Young & Rubicam and Grey Group.\nThom\u2019s work has won numerous awards including three Clio Awards, two Effie Awards, the Halo Award, the P&G Business Building Award, and the Gold Walter Award.\nAs We Wrap \u2026\nRecently our friend\xa0Alberto Downing\xa0gave us a shout on Twitter about our recent episode focused on un-branding featuring\xa0Scott Stratten. Thanks for listening Alberto!\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nLast but not least \u2026\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0iTunes,\xa0Stitcher, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0iTunes\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\n\nAnd don\u2019t forget\xa0that this podcast is brought to you by our\xa0Brand Driven Digital events series, learn more about the industry leading\xa0Social Brand Forum\xa0and our other\xa0trainings and workshops\xa0now.\n\nSave $100 by using\xa0promo code ONBRAND\xa0when you register for the\xa0Social Brand Forum.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices