How Culture Impacts Brand Building with Amber Naslund
\u201cThis is a cultural shift. Not an operational shift. You have to understand people first.\u201d As the SVP of Marketing for Sysomos and co-author of\xa0The Now Revolution,\xa0Amber Naslund\xa0understands the impact people \u2014 both internally and externally \u2014 now have on brands. Before Amber joins us in Iowa next month at the\xa0Social Brand Forum, I wanted to take a few moments and chat with her about the role that company culture and social intelligence plays on building brands today.\nAbout Amber Naslund\nAmber is the SVP Marketing for Sysomos, a global leader in social intelligence. She\u2019s a dynamic communications strategist with deep experience with and passion for the emergence of social business. Her professional expertise spans nonprofit management, corporate communications, marketing, professional services, and social business strategy. She\u2019s successfully run multimillion-dollar fundraising campaigns, built and led executive communication and professional services teams, and launched and grown international brands.\nAs an entrepreneur and executive, she has advised Fortune 500 companies \u2013 like L\u2019Oreal, American Express, AMD, Dell, Avaya, CDW, Kraft Foods and Coca-Cola \u2013 as well as their executives on social business strategy and new workforce culture.\nAmber is also the co-author of the best-selling social business book The Now Revolution. She delivers dozens of keynote speeches on corporate culture, social business, and communication at industry conferences and private events every year.\nAs We Wrap \u2026\nBefore we go, I want to flip the microphone around to our listeners \u2026\nRecently\xa0Mary Tamaki-Green\xa0gave us a shout on Twitter about our recent episode focused on employee engagement featuring\xa0Siegel+Gale\u2019s Thom Wyatt. Thanks for listening!\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nLast but not least \u2026\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0iTunes,\xa0Stitcher, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0iTunes\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\n\nAnd don\u2019t forget\xa0that this podcast is brought to you by our\xa0Brand Driven Digital events series, learn more about the industry leading\xa0Social Brand Forum\xa0and our other\xa0trainings and workshops\xa0now.\n\nSave $100 by using\xa0promo code ONBRAND\xa0when you register for the\xa0Social Brand Forum.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices