How Brands Can Tell Better Stories with Bobby Lehew
\u201cEvery order sold is a story waiting to be told. Everyone has a story to tell.\u201d You won\u2019t meet a bigger advocate for story and its ability to move people than\xa0Bobby Lehew. As Chief Branding Officer at ROBYN, he employs story every day in redefining this growing business. While story is an exciting topic for marketers, it\u2019s also misunderstood. I couldn\u2019t wait to unpack story \u2014 why it matters and how we can use it more \u2014 with Bobby on this week\u2019s episode of the On Brand podcast.\xa0\nAbout Bobby Lehew\nBobby Lehew is the Chief Branding Officer at ROBYN, a branded products fulfillment company that creates and distributes promotional products, corporate apparel, and printed materials through e-commerce company stores. Robyn\u2019s achievements include being recognized three years in a row by Inc. magazine as one of the 5,000 fastest growing private companies in the US, numerous industry awards, an Addy, and being featured twice in the $20 billion promotional industry as one of the top fifty \u201cBest Places to Work.\u201d Bobby is a national speaker on topics related to B2B marketing and, as an ardent bibliophile, loves a world where business marketing and storytelling make story-selling magic.\nAs We Wrap \u2026\nBefore we go, I want to flip the microphone around to our community \u2026\xa0Erika Krukowski\xa0gave us a shout on Twitter about our recent episode focused on brand personality and purpose featuring\xa0Nathan Sinsabaugh. Thanks for listening!\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nLast but not least \u2026\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0iTunes,\xa0Stitcher, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0iTunes\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices