How AI Adds Value for Marketers with Cory Treffiletti
Cory Treffiletti is Chief Marketing Officer for Rembrand, where he focuses on driving digital growth through AI. A veteran CMO and digital marketing thought leader, his work has helped brands of all shapes and sizes navigate various digital disruptions. We discussed all of this and more this week on the On Brand podcast.\n\nAbout Cory Treffiletti\nCory Treffiletti is Chief Marketing Officer for Rembrand, where he focuses on driving digital growth through AI technology for B2B and B2C brands and creators. A 4-time CMO, Cory has led marketing efforts for both startups and Fortune 300 companies, including\xa0Voicea\xa0(acquired by Cisco), BlueKai (acquired by Oracle) and Oracle\u2019s Data Cloud. An industry veteran since 1994, Cory also has previous experience leading digital strategies at FIS, Carat, and Omnicom. He is the published author of "Internet Ad Pioneers,\u201d and writes the\xa0Original Digital\xa0newsletter in addition to penning his weekly contributions to Mediapost since 2000. He currently serves as an advisor for a number of companies in the ad-tech and martech space, as well as helps develop other marketers in various categories.\n\nFrom the Show\nAfter listening to this, what's one thing you can do related to AI? Cory shared his one thing \u2014 \u201cEach week I block off two two-hour windows of time. I turn off all of my texts, emails, and I just explore\u201d new AI tools and brainstorm how they could be used.\nWhat brand has made Cory smile recently? Cory shared a recent smile from Heineken. Admittedly not one of his favorite beers, Cory loves their recent pairing with the new Deadpool & Wolverine movie.\nTo learn more, check out the Original Digital site, Rebrand, and connect with Cory on LinkedIn.\n\nAs We Wrap \u2026\n\n\nListen and subscribe\xa0at \xa0Apple Podcasts,\xa0Spotify,\xa0Amazon/Audible,\xa0Google Play,\xa0Stitcher,\xa0TuneIn,\xa0iHeart,\xa0YouTube, and\xa0RSS.\n\n\nRate and review the show\u2014If you like what you\u2019re hearing, be sure to head over to\xa0Apple Podcasts\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\n\n\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\n\n\nOn Brand is a part of the\xa0Marketing Podcast Network.\n\n\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices