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Amanda Proscia, co-founder of Lightspeed Public Relations and Marketing, is the author of PR Confidential,\xa0available now. Lightspeed is a New York City-based agency focused on promoting innovation in areas like healthcare, financial services, and consumer electronics. We discussed all of this and more this week on the On Brand podcast.\n\nAbout Amanda Proscia\nAmanda Proscia is a master corporate storyteller with experience in-house at American Express. Amanda is the co-founder of Lightspeed Public Relations and Marketing, a New York City-based agency focused on promoting innovation in areas like healthcare, financial services, and consumer electronics. She's also the author of the bestselling new book, PR Confidential.\xa0\n\nLinks from the Show\nOn Brand Soundbite. "In addition to the millions of dollars wasted on ads that are not digitally optimized, brands are missing other marketing opportunities for their holiday promotions," \xa0says Amanda Proscia. "Each holiday season, ads are repeated from previous years without any updating to their message or target audience. Not only does this result in ads that under-perform, but it also misses out on gaining the value of refreshed storytelling."\nWhat brand has made Amanda smile recently?\xa0\u201cOreo \u2014 and not just because I love their cookies.\u201d Amanda shared that her smile came from their recent cookie ad featuring a diverse Santa Claus.\nConnect with Amanda on LinkedIn and the Lightspeed PR website.\n\nAs We Wrap \u2026\n\n\nListen and subscribe\xa0at \xa0Apple Podcasts,\xa0Spotify,\xa0Amazon/Audible,\xa0Google Play,\xa0Stitcher,\xa0TuneIn,\xa0iHeart,\xa0YouTube, and\xa0RSS.\n\n\nRate and review the show\u2014If you like what you\u2019re hearing, be sure to head over to\xa0Apple Podcasts\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\n\n\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\n\n\nOn Brand is a part of the\xa0Marketing Podcast Network.\n\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices