Growing a Brand into a Movement with Hubspots Mike Volpe
\u201cToday people are exposed to your brand in a whole new way.\u201d Customers are different than they used to be. We don\u2019t like cold calls. We use our DVRs to skip commercials. Hubspot knows and has built a marketing movement around this shift. This week, Hubspot CMO\xa0Mike Volpe\xa0joined me on the On Brand podcast for a discussion charting the growth of this inbound marketing giant.\nAbout Mike Volpe\nMike Volpe is Chief Marketing Officer at HubSpot, a marketing and sales software company, where he leads the company\u2019s lead generation and branding strategy through inbound marketing, including blogging, search engine optimization, video marketing, and social media. Since Mike has joined HubSpot, the company has grown from 10 to 13,000 customers, from 5 to 800 employees, surpassed $100 million in annual revenue, and completed a successful IPO leading to a valuation over $1 billion.\nUnder Mike\u2019s leadership, HubSpot\u2019s marketing has won more than 30 awards, been featured in over 20 marketing and business books, and generated over 2 million inbound leads. Mike also hosts The Growth Show, a top 10 business podcast that interviews c-level executives about how they grew their business. Mike holds an MBA from MIT Sloan and a BA from Bowdoin College and appears frequently as a marketing speaker.\nAs We Wrap \u2026\nRecently our friend Luis Sanz gave us a shout on Twitter about our recent episode focused on influence and thought leadership featuring\xa0Ian Greenleigh. Thanks for listening Luis!\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nLast but not least \u2026\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0iTunes,\xa0Stitcher, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0iTunes\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\n\nAnd don\u2019t forget\xa0that this podcast is brought to you by our\xa0Brand Driven Digital events series, learn more about the industry leading\xa0Social Brand Forum\xa0and our other\xa0trainings and workshops\xa0now.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices