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\u201cThe biggest disservice we've done with content marketing is giving such high expectations without the tools to fulfill them.\u201d\xa0When it comes to upping your content marketing game, most struggle with obstacles related to time, talent, and treasure. Luckily, StoryFuel founder Melanie Deziel's new book The Content Fuel Framework can help you with all of this. We discussed all of this and more this week when Melanie returned to the On Brand podcast.\nAbout Melanie Deziel\nMelanie Deziel is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller, on a mission to share the power of compelling and credible content with others. Melanie is the author of \u201cThe Content Fuel Framework: How to Generate Unlimited Story Ideas,\u201d and the founder of StoryFuel, which teaches marketers, publishers, creators and companies of all sizes how to tell better brand stories.\nPrior to founding StoryFuel, Melanie was the first editor of branded content at The New York Times, a founding member of HuffPost\u2019s brand storytelling team, and served as Director of Creative Strategy for Time Inc.\nEpisode Highlights\nWhere do we go from here with content marketing? Melanie likened content creation over time as similar to being in a relationship. You've been to every restaurant in your neighborhood. You've tried everything. What now? Melanie shared a series of hacks and idea starters to help content marketers get unstuck.\nThree common content marketing obstacles. As a veteran of organizations like The New York Times and Time and an advisor to countless clients, Melanie often finds organizations struggling with three common content marketing obstacles: (1) time, (2) lack of resources, and (3) confidence. She shared strategies for addressing each of these during the show.\nWhy you should check out Melanie's new book The Content Fuel Framework. \u201cThe promise I make to you is that you'll have a shared language for content marketing and an approachable process for idea generation.\u201d You can download a Content Fuel Framework cheat sheet combo now at this link using the code ONBRAND.\nWhat brand has made Melanie smile recently? Google made Melanie both smile and cry\u2014in a short window of time\u2014with their recent Super Bowl ad. Talk about a compelling brand story!\nTo learn more, go to IWantMelaniesBook.com (it goes to Amazon but I wanted to share that awesome URL) or storyfuel.co.\nAs We Wrap \u2026\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nOn Brand is sponsored by my book\xa0Brand Now.\xa0Discover the seven dynamics to help your brand stand out in our crowded, distracted world.\xa0Order now and get special digital extras.\xa0Learn more.\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0Apple Podcasts,\xa0Stitcher,\xa0Google Play,\xa0TuneIn, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0Apple Podcasts\xa0and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices