Gen Z & Gen Alpha Brand Building with Ben Harms
Ben Harms is Chief Growth Officer at youth culture agency Archrival. Through his work with Adidas, Spotify, Red Bull, and YETI, he helps brands connect today's Gen Z and Gen Alpha consumers.\xa0We discussed all of this and more this week on the On Brand podcast.\n\nAbout Ben Harms\nBen Harms, Chief Growth Officer, at youth culture agency, Archrival. Ben speaks to how brands can connect with today's Gen Z and Gen Alpha audiences through brand community building, inclusive of influencer/creator marketing. Ben has worked with brands like Adidas, Spotify, Red Bull, Reebok, Hollister, Tommy Hilfiger, Outdoor Voices, and YETI, to strategize and connect with their younger audiences.\n\nFrom the Show\nCheck out Archrival's latest insights on generational brand building which Ben discussed during the show.\nWhat brand has made Ben smile recently? Ben shared two very on-brand smile-worthy brands \u2014 fashion brand Aim\xe9 Leon Dore and e.l.f. Cosmetics.\nConnect with Ben on the Archrival website or\xa0LinkedIn.\n\nAs We Wrap \u2026\n\n\nListen and subscribe\xa0at \xa0Apple Podcasts,\xa0Spotify,\xa0Amazon/Audible,\xa0Google Play,\xa0Stitcher,\xa0TuneIn,\xa0iHeart,\xa0YouTube, and\xa0RSS.\n\n\nRate and review the show\u2014If you like what you\u2019re hearing, be sure to head over to\xa0Apple Podcasts\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\n\n\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\n\n\nOn Brand is a part of the\xa0Marketing Podcast Network.\n\n\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices