Fractional CMO Karen McFarlane on Inclusive Marketing
Karen McFarlane is the founder and CMO of Kaye Media, a fractional marketing firm for startups to enterprises. With over 25 years of experience, Karen is renowned for her transformative purpose-driven brand strategies and has been recognized for her leadership and deep commitment to equity and belonging. We discussed all of this and more this week on the On Brand podcast.\n\nAbout Karen McFarlane\nKaren McFarlane, the founder of Kaye Media, is a seasoned marketing executive with over 25 years of experience. Her expertise in shaping compelling brand narratives and strategies has guided businesses toward transformative growth and market clarity. Karen's role extends beyond her company, as evidenced by her impactful tenure as President of the New York chapter of the American Marketing Association (AMA), where she earned eight Chapter Excellence Awards and now champions equity as the Chair of DEI Innovation.\nAdditionally, Karen serves on the Board of the Hudson Valley Credit Union, New York's fifth-largest credit union. Her influence is also felt nationally as the President-Elect and DEI Co-Chair for the AMA\u2019s Professional Chapters Council and through her work with Momentum and Value for People of Color, where she champions equitable opportunities for young people of color. Recognized as a thought leader, Karen frequently speaks on inclusive marketing and conflict resolution, and her contributions to the field have earned her recognition as one of the most notable figures in marketing and PR by Crain\u2019s Business.\nKaren's commitment to advancing racial and gender equity in Corporate America is evident through her passion project, Colossal Work, underscoring her dedication to driving meaningful and sustainable change.\nLinks from the Show\n\nKaren was recently President of the New York chapter of the American Marketing Association (AMA).\n\nShe also is the incoming chair of AMA\u2019s Professional Chapters Council.\n\nKeep an eye on Karen's passion project Colossal Work (coming in January).\n\nWhat brand has made Karen smile recently? Karen was our first fractional CMO guest and she was also the first guest to smile over her own brand. \u201cI didn't want it to be about me. I wanted it to reflect me,\u201d Karen shared of the new work done for her new brand Colossal Work coming in January.\nConnect with Karen on\xa0LinkedIn.\n\xa0\nAs We Wrap \u2026\n\n\nListen and subscribe\xa0at\xa0Apple Podcasts,\xa0Spotify,\xa0Amazon/Audible,\xa0Google Play,\xa0Stitcher,\xa0TuneIn,\xa0iHeart,\xa0YouTube, and\xa0RSS.\n\n\nRate and review the show\u2014If you like what you\u2019re hearing, be sure to head over to\xa0Apple Podcasts\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\n\n\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\n\n\nOn Brand is a part of the\xa0Marketing Podcast Network.\n\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices