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Rob Simone is Partner and President of Summer Friday, a boutique agency sitting at the intersection of ideas and execution. This week on the On Brand podcast, Rob joined me for a discussion on the agency business today, founding a business during a global pandemic (!), and how to build a high-performance marketing team in one of the more challenging times to be doing that.\n\nAbout Rob Simone\nRob Simone, based on Long Island, is Partner and President at Summer Friday, a strategy, creative, and content boutique that thrives at the intersection of big ideas and nimble execution.\xa0Simone co-founded Summer Friday in April 2020, right at the peak of the pandemic. His clients include major brands such as E*TRADE, National Grid, Cigna, and JP Morgan. Since its founding, the agency hasn\u2019t lost a single client, has retained its talent base, and has expanded business on every level.\n\xa0\nEpisode Highlights\nOnly Robs on the Podcast. Rob opened by highlighting that my own podcast of late has been heavy on Robs with Rob Meyerson\u2019s recent appearance on brand naming. Speaking of brand names \u2026\nWhy Summer Friday? I had to ask Rob about his agency\u2019s quirky name (which, yes, I mistook for another guest that was going to be on the podcast!). As it turns out, this inventive name provides a glimpse into the organization\u2019s passion and culture, \u201cWho doesn\u2019t love a summer Friday?\u201d\nDefining an agency today. \u201cWe are a boutique agency and want to stay a boutique agency,\u201d said Rob of their 35-member team. \u201cWhen you get to a certain size, it\u2019s hard to focus and be nimble.\u201d\nBuilding the right marketing team for the job. Among Rob\u2019s many accomplishments has been both founding an agency and keeping his talent in one of the more challenging times to accomplish either task. \u201cWe think of our team as family. Our UVP is culture above all.\u201d\nSpecialists\xa0vs. generalists.\xa0We also discussed the ongoing debate of specialists vs. generalists. What\u2019s most important in marketing today? You\u2019ll have to listen to find out the answer to this big question!\nWhat brand has made Rob smile recently? Rob went with a personal brand\u2014Jos\xe9 Andr\xe9s. Chef Andr\xe9s was in the news recently by showing up in Ukraine to help by doing what he does best, \u201cfeeding people who need food.\u201d\nTo learn more, go to heysummerfriday.com.\n\xa0\nAs We Wrap \u2026\n\n\nListen and subscribe\xa0at\xa0Apple Podcasts,\xa0Spotify,\xa0Amazon/Audible,\xa0Google Play,\xa0Stitcher,\xa0TuneIn,\xa0iHeart,\xa0YouTube, and\xa0RSS.\n\n\nRate and review the show\u2014If you like what you\u2019re hearing, be sure to head over to\xa0Apple Podcasts\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\n\n\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\n\n\nOn Brand is a part of the\xa0Marketing Podcast Network.\n\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices