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\u201cThere\u2019s a common theme to everything I do \u2014 I create content that helps people.\u201d And Peter Shankman does\xa0just a few\xa0things as an author, speaker, entrepreneur, and thought leader on topics ranging from public relations, customer service, and working with ADHD. He\u2019s also this week\u2019s guest on the On Brand podcast.\nAbout Peter Shankman\nPeter Shankman\xa0is an entrepreneur, CEO, runner, skydiver, podcaster, Ironman Triathlete, and most importantly, a dad. He\u2019s the founder of\xa0ShankMinds: Breakthrough, a private, online entrepreneur community with hundreds of members around the world. He\u2019s perhaps best known for founding Help a Reporter Out, the largest source repository in the world, which fundamentally changed how journalists source their stories. His customer service and social media clients have included Re/Max, NBC/Universal, American Express, NBC, Universal, E Entertainment, Sprint, the US Department of Defense, Royal Bank of Canada, Saudi Aramco, Snapple, Walt Disney World, and many others.\nPeter is the author of five books, including his most recent best seller,\xa0Zombie Loyalists: Using Great Service to Create Rabid Fans, and the upcoming\xa0Faster Than Normal: Turbocharge Your Focus, Productivity, and Success with the Secrets of the ADHD Brain\xa0(Tarcher Perigee, 2017) Peter also hosts the top-rated Faster Than Normal Podcast, helping people understand that ADD and ADHD is a gift, not a curse. He\u2019s based in NYC.\nEpisode Highlights\nOn building a personal brand with diverse areas of focus:\xa0\u201cI\u2019m very lucky to do things that I like to do. Someone told me earlier in my career that you have to earn money to enjoy the time you\u2019re not working. That sounded crazy.\u201d\nShankman frequently appears on cable news talking about President Trump\u2019s personal brand. His take?\xa0\u201cYou can get a lot of people to look at you by jumping up and down. Eventually, it\u2019s misdirection.\u201d\nWhen is a new project \u2014 like Shankman\u2019s Faster Than Normal podcast and book \u2014 a stand-alone brand?\xa0\u201cI let my audience do that. I learned from HARO that the audience will tell you what to do. I care about what I am building and how I can help people.\u201d\nWhat brand has made Peter smile recently?\xa0\u201cThe Royal Mansour in Morocco. I have no status, no points.\u201d Which made their customer service win even bigger.\nTo learn more,\xa0go to\xa0shankman.com,\xa0shankminds.com, and the\xa0Faster Than Normal podcast.\nAs We Wrap \u2026\nBefore we go, I want to flip the microphone around to our community \u2026\nRecently,\xa0Bruce Kennedy\xa0gave us a shout on Twitter as a podcast he likes listening to. Thanks for listening!\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0iTunes,\xa0Stitcher, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0iTunes\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\n\nRegister now for Social Brand Forum 2017\xa0\u2014 September 14, 2017, at the Iowa Memorial Union featuring past On Brand guests Jason Falls, Marcus Sheridan, Melissa Agnes, and more.\xa0Learn more.\n\n\nRemember \u2013 On Brand is brought to you by my new book\xa0\u2014\xa0Get Scrappy: Smarter Digital Marketing for Businesses Big and Small.\xa0Order now at\xa0Amazon\xa0and check out\xa0GetScrappyBook.com\xa0for special offers and extras.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices