Embracing Brand Vulnerability with Margaret Rogers
\u201cThis is the moment that people will remember for a much longer time\u2014the brands and how they react and how they help to create a mutually beneficial relationship is something that people will remember for the long term.\u201d As a strategist, Margaret Rogers spends a lot of her time focusing on consumer behavior. That\u2019s gotten even more challenging in the face of both COVID-19 and social unrest. But, as Margaret notes, people will remember what you as a brand do right now. We discussed all of this and more on this week\u2019s show.\nAbout Margaret Rogers\nMargaret Rogers\xa0is a Vice President and Customer Experience Strategist at consulting firm Pariveda Solutions. She has over 20 years of experience in digital consulting services and a passion for coaching organizations through their digital transformation. Margaret appreciates the natural tension between business wants and customer needs. Using business, technical, and user-centered design methods, Margaret creates forward-thinking solutions to evolve and stretch current digital capabilities. Her experience spans across industries including non-profit, retail, media/telecomm, automotive, gaming, and manufacturing.\n\xa0Episode Highlights\nHow has relating with customers changed in light of COVID-19?\xa0\u201cCustomers are scared. They\u2019re thinking about survival. And when brands talk about only their survival (as businesses) it creates a shadow over their relationship.\u201d Margaret outlined two key strategies for how brands can better connect with today\u2019s customers during the first half of the podcast.\nThe power of brand vulnerability.\xa0We spent a lot of our time together talking about the impact of brand vulnerability. \u201cIt helps you as a consumer relate to a brand. It humanizes your brand.\u201d\nWe\u2019re at an inflection point for brands.\xa0\u201cThis is the moment that people will remember for a much longer time\u2014the brands and how they react and how they help to create a mutually beneficial relationship is something that people will remember for the long term.\u201d\nAbundance and opportunity.\xa0In spite of today\u2019s challenges, there\u2019s still hope. \u201cI know the world feels scarce. But there are opportunities. There\u2019s abundance\u201d for brands that do the work and lean into that vulnerability to connect with consumers.\nWhat brand has made Margaret smile recently?\xa0Margaret pointed us to Athleta. \u201cTheir whole world is about promoting strong women.\u201d\nTo learn more,\xa0go to the\xa0Pariveda Solutions\xa0website and\xa0connect with Margaret on LinkedIn.\nAs We Wrap \u2026\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nOn Brand is sponsored by my book\xa0Brand Now.\xa0Discover the seven dynamics to help your brand stand out in our crowded, distracted world.\xa0Order now and get special digital extras.\xa0Learn more.\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0Apple Podcasts,\xa0Spotify,\xa0Google Play,\xa0Stitcher,\xa0TuneIn, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0Apple Podcasts\xa0and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices