Digital-First Direct Mail with Jacob Ross
Jacob Ross is CEO of PebblePost, a pioneer in the practice of programmatic direct mail. Once the leading channel in sophisticated direct marketing, many cast print mailers aside in favor of shiny new digital channels. Jacob explained why this thinking is flawed and how you can embrace a smarter approach to integrated and impactful direct mail during this week\u2019s episode of the On Brand podcast.\n\nAbout Jacob Ross\nJacob Ross brings 20+ years of adtech experience to his role at PebblePost, which invented an entirely new marketing channel: programmatic direct mail. The platform combines online signals and offline data to reach current and prospective customers at home with personalized mail. Current customers include Mejuri, Lulu and Georgia, ModCloth, and Parachute.\n\xa0\nEpisode Highlights\nWe opened our conversation talking about the brand of direct mail. \u201cDirect mail is both sophisticated in terms of data and modeling but it\u2019s also been labeled as junk mail.\u201d\n\u201cAdvertising is eating us alive,\u201d Jacob notes. \u201cThat\u2019s why we\u2019re seeing traditional channels like direct mail being reborn in a digital-first way.\u201d\nWhere to start with digital-first direct mail? \u201cEverything has to be about the customer\u2014what are they interested in?\u201d Jacob also noted that successful, personalized programmatic direct mail needs to be pulled into the digital suite where its impact can be measured accordingly.\nJacob shared a powerful stat: Direct mail sits in the home for an average of 17 days. That\u2019s a powerful connection to make with customers.\nWhat brand has made Jacob smile recently? Technically, Jacob mentioned Dyson earlier in the show as well but he revisited them again as we closed thanks to a new vacuum that he purchased at the brand\u2019s flagship Midtown store.\nTo learn more, check out the PebblePost website.\n\xa0\nAs We Wrap \u2026\n\n\nListen and subscribe\xa0at\xa0Apple Podcasts,\xa0Spotify,\xa0Amazon/Audible,\xa0Google Play,\xa0Stitcher,\xa0TuneIn,\xa0iHeart,\xa0YouTube, and\xa0RSS.\n\n\nRate and review the show\u2014If you like what you\u2019re hearing, be sure to head over to\xa0Apple Podcasts\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\n\n\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\n\n\nOn Brand is a part of the\xa0Marketing Podcast Network.\n\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices