BROADCASTS.com

Tom H\xf6glund is one of the founding team members at Epidemic Sound, which helps connect brands with the music they need to tell their stories. But when it comes to music rights, complexity lurks around every corner. He shared this story and more this week on the On Brand podcast.\n\nAbout Tom H\xf6glund\nTom H\xf6glund is one of the founding team members at Epidemic Sound and has been responsible for several different functions at the company as it has scaled, reaching a $1.4B valuation in 2021. Tom developed Epidemic Sound\u2019s innovative digital rights model, which paves the way for creators \u2014 everyone from YouTubers to small businesses to the world\u2019s largest brands\u2014to use restriction-free music to take their content to the next level. Tom is also an early-stage investor in companies primarily geared towards creator monetization and B2C and B2B SaaS solutions.\n\nEpisode Highlights\n\u201cThe future of content creation will be fragmented,\u201d Tom said of video\u2019s prevalence in both branded content and creator content. \u201cWe want to provide world-class music to anyone brave enough to tell their story.\u201d\n\u201cComplexity ensued \u2026\u201d I had to point out this moment in Tom\u2019s story, as music rights and usage is a complex topic for anyone who\u2019s not a trademark attorney. Epidemic Sound wanted to develop something as simple to use as an ATM.\n\u201cVideo without sound is like food without taste.\u201d Tom shared this powerful quote from one of his co-founders, which drives home just how important sound is to the content we create.\nWhat brand has made Tom smile recently?\xa0\u201cIt\u2019s an obvious brand for a non-obvious reason\u2014Twitter!\u201d Tom went on to talk about the story playing out at Twitter under Elon Musk. From sinks to firings, neither of us was sure what the genre of this smile-worthy moment is.\nTo learn more, check out the Epidemic Sound website and connect with Tom on LinkedIn.\n\nAs We Wrap \u2026\n\n\nListen and subscribe\xa0at\xa0Apple Podcasts,\xa0Spotify,\xa0Amazon/Audible,\xa0Google Play,\xa0Stitcher,\xa0TuneIn,\xa0iHeart,\xa0YouTube, and\xa0RSS.\n\n\nRate and review the show\u2014If you like what you\u2019re hearing, be sure to head over to\xa0Apple Podcasts\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\n\n\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\n\n\nOn Brand is a part of the\xa0Marketing Podcast Network.\n\n\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices