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Alex Moulton is Chief Creative Officer at Trollb\xe4ck+Company, a firm known for designing strategic, sustainable brands including the UN's sustainability goals. When he's not leading creative efforts at Trollb\xe4ck, you can find Alex working as a DJ and composter. We discussed all of this and more this week on the On Brand podcast.\n\nAbout Alex Moulton\nAlex Moulton is Chief Creative Officer at Trollb\xe4ck+Company and oversees its exceptional creative and strategic thinkers, designers, and makers to build strategic identities, sustainable brands, and moving experiences. Alex has worked across a diverse range of businesses and institutions including Apple, Google, NBC Universal, NFL, Samsung, Viacom, and West Elm.\nOutside his work at Trollb\xe4ck+Company, Alex is A DJ, composer, and avid speaker about topics at the intersection of music and design. Moulton has also been featured in Billboard, V Man, Electronic Musician, and XLR8R, and has performed at The Guggenheim.\n\xa0\nEpisode Highlights\nHow does a brand strategist end up working as a DJ? Or is it vice versa? I've always been fascinated by how music and sound can be used to advance a story," Alex said of his work as a DJ.\nWhat skills are needed to work in branding today? "There's nothing better than learning on the job," Alex said. However, he added that his ability to move between the business and artistic mindset has been invaluable.\nDesigning sustainable brands. First and foremost, which meaning of sustainability? "Both," Alex says. His team at Trollb\xe4ck developed the UN's sustainability goals. But he also focuses on building brands that are "lowercase S sustainable" and have longevity. This is easier said than done.\nWhat brand has made Alex smile recently?\xa0Alex pointed us to a recent interview with Ryan Reynolds on Jim Cramer's Mad Money, where Reynolds clearly articulates what Mint Mobile does with regard to emotional investment.\nTo learn more, go to Trollback.com. You can also listen to Alex's work on his website alexmoultoncreative.com.\nAs We Wrap \u2026\n\n\nListen and subscribe\xa0at\xa0Apple Podcasts,\xa0Spotify,\xa0Amazon/Audible,\xa0Google Play,\xa0Stitcher,\xa0TuneIn,\xa0iHeart,\xa0YouTube, and\xa0RSS.\n\n\nRate and review the show\u2014If you like what you\u2019re hearing, be sure to head over to\xa0Apple Podcasts\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\n\n\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\n\n\nOn Brand is a part of the\xa0Marketing Podcast Network.\n\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices