Designing Brand Identity with Rob Meyerson
Rob Meyerson is a brand consultant, professional namer, and co-author of the sixth edition of Designing Brand Identity. On his previous visit to the show, we discussed his work as a namer. For his return, we zoomed out to focus on how brands of all shapes and sizes can design an effective brand identity. We discussed all of this and more this week on the On Brand podcast.\n\nAbout Rob Meyerson\nRob Meyerson is a brand consultant and professional namer who runs Heirloom, an independent brand strategy and identity consultancy. With Alina Wheeler, he co-authored the sixth edition of the bestselling\xa0Designing Brand Identity:\xa0A Comprehensive Guide to the World of Brands and Branding.\xa0Rob is also the author of the book\xa0Brand Naming,\xa0creator and host of the podcast\xa0How Brands Are Built, and a contributor to leading publications such as\xa0Harvard Business Review, Entrepreneur,\xa0and\xa0Business Insider.\nFrom the Show\nWhat's in a name? As we know from Rob's last visit to the show, a lot. Designing Brand Identity is a tried and true resource. As Rob notes of the title and scope of the book, \u201cWe need all of those words in their biggest sense.\u201d\nSadly ... Designing Brand Identity co-author Alina Wheeler passed away recently. AIGA Philadelphia set up a memorial scholarship in her name to honor her legacy.\nWhat brand has made Rob smile recently?\xa0Rob is a big fan of the sparkling CBD beverage Recess. Why? \u201cYou can tell they have a lot of love for design and the name speaks to taking a break.\u201d\nTo learn more, check out Rob\u2019s personal website and find the latest edition of Designing Brand Identity on Amazon.\nAs We Wrap \u2026\n\n\nListen and subscribe\xa0at \xa0Apple Podcasts,\xa0Spotify,\xa0Amazon/Audible,\xa0Google Play,\xa0Stitcher,\xa0TuneIn,\xa0iHeart,\xa0YouTube, and\xa0RSS.\n\n\nRate and review the show\u2014If you like what you\u2019re hearing, be sure to head over to\xa0Apple Podcasts\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\n\n\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\n\n\nOn Brand is a part of the\xa0Marketing Podcast Network.\n\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices