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\u201cThe future should be sustainable materials.\u201d After years in finance, Hamilton Perkins discovered his new calling while shopping for a bag. A bag that he couldn\u2019t find. This led him to found Hamilton Perkins Collection, a certified b-corp that crafts bags from recycled plastic bottles and lined with repurposed billboards. Talk about an engaging brand story! We explored all of this and more on this week's On Brand podcast.\n\xa0About\xa0Hamilton Perkins\nHamilton Perkins\xa0is the founder and President of Hamilton Perkins Collection, an e-commerce retailer, offering designer travel bags at an affordable price, while holding the highest standards of social and environmental performance, accountability, and transparency.\nHamilton Perkins Collection has been featured in Forbes, Fast Company, The Washington Post, and Money Magazine. Hamilton Perkins Collection has hosted trunk shows at Bloomingdale\u2019s and was the winner of the 2016 Virginia Velocity Tour business pitch competition hosted by the Governor of the Commonwealth of Virginia.\nPrior to starting Hamilton Perkins Collection, Hamilton was an Investment Advisor at Merrill Lynch and, earlier, worked as an Analyst at Bank of America. He has also served in a leadership capacity with various non-profit organizations and has been recognized for his volunteer work and service hours assisting low-income populations. Hamilton is also a contributing blogger for The Huffington Post.\nEpisode Highlights\n\u201cIt started with a personal problem, really.\u201d\xa0The story of the founding of Hamilton Perkins Collection starts with the founder. \u201cI was looking for a bag that I couldn\u2019t find. I realized I was going to have to create\xa0it.\u201d\n\u201cI\u2019ve always had an aesthetic.\u201d\xa0While he worked in finance, Hamilton was always into fashion and design. \u201cMy background played into that. I\u2019d also seen all of the waste in packaging and materials.\u201d There had to be a better way!\n\u201cThe future should be made of sustainable materials.\u201d\xa0That\u2019s why Hamilton Perkins Collection uses recycled bottles, vinyl, and billboard in their bags. The bags are also cut and sewn in Hatai.\nWhat\u2019s the biggest brand problem Hamilton Perkins Collection faces?\xa0\u201cStyle with a purpose can be hard to communicate.\u201d A big focus of Hamilton\u2019s work is stressing that people can have fashionable bags from sustainable sourcing.\nTo learn more,\xa0go to\xa0hamiltonperkins.com, where guests of the show can save using\xa0promo code on brand.\xa0Thanks, Hamilton!\nAs We Wrap \u2026\nBefore we go, I want to flip the microphone around to our community \u2026\nRecently,\xa0Joe Morris\xa0gave us a shout on Twitter for our episode featuring\xa0Michael Brenner.Thanks for listening!\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0iTunes,\xa0Stitcher, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0iTunes\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\n\nRegister now for Social Brand Forum 2017\xa0\u2014 September 14, 2017, at the Iowa Memorial Union featuring past On Brand guests Jason Falls, Marcus Sheridan, Melissa Agnes, and more.\xa0Learn more.\n\n\nRemember \u2013 On Brand is brought to you by my new book\xa0\u2014\xa0Get Scrappy: Smarter Digital Marketing for Businesses Big and Small.\xa0Order now at\xa0Amazon\xa0and check out\xa0GetScrappyBook.com\xa0for special offers and extras.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices