Daniel Pink on the Power of Regret for Marketers
Daniel H. Pink is the author of the New York Times bestsellers A Whole New Mind, Drive, To Sell Is Human,\xa0When, and his latest The Power of Regret. His books have sold millions of copies, have been translated into 42 languages, and have won multiple awards. We discussed everything from the role regret plays in marketing to the power of a good visual (even on simple signage) this week on the On Brand Podcast.\n\nAbout Daniel H. Pink\nDaniel H. Pink is the #1 New York Times best-selling author of seven books\u2014including his latest, The Power of Regret: How Looking Backward Moves Us Forward. His deeply researched works include the New York Times best sellers A Whole New Mind, Drive, To Sell Is Human, and When. His books have sold millions of copies, been translated into 42 languages, and have won multiple awards.\nOver the past decade and a half, he has also hosted a National Geographic Television series, studied the comic industry in Japan, created a popular MasterClass on sales and persuasion, written the liner notes for a Grammy-nominated album, and delivered more than 1,200 lectures on six continents. He and his wife have three children\u2014two recent college graduates and a college freshman\u2014and live in Washington, D.C.\n\xa0\nEpisode Highlights\nSigns are important (even bathroom signs). You could say that my interview with this New York Times best-selling author started in the toilet. Specifically, the surprisingly insightful and intuitive bathroom signs we both observed on trips to Denmark. This led Dan to the Ezra Pound quote on attaining \u201cmaximum efficiency of expression.\u201d\nI was not alone in being afraid of The Power of Regret. While I\u2019ve loved all of Dan\u2019s books, I was a little afraid to pick up his latest. \u201cYou are absolutely not alone,\u201d Dan noted, adding: \u201cRegret is something that we\u2019re taught to be afraid of in our \u2018No regrets\u2019 culture.\u201d\nThe role regret plays for marketers. \u201cRegrets can tell marketers a lot. If someone regrets something it also tells you something about what they value.\u201d Be sure to listen to this entire portion of the interview for lots of tactical, practical advice for marketers on the role regret plays in consumer behavior. \u201cRegret gives us a window into the human psyche.\u201d\nBook covers and branding. As someone who values visual communication (from bathroom signs to branding), I had to compliment Dan on The Power of Regret's compelling book covering featuring a wadded-up piece of paper\u2014possibly the ultimate symbol of regret. \u201cI try to ask myself\u2014what is the Nike swoosh for this body of ideas? What is the single visual representation?\u201d\nWhat brand has made Dan smile recently? \u201cThe Economist magazine has clever covers and their slogan\u2014great minds like a think\u2014makes me smile.\u201d\nTo learn more, check out Dan's website, and be sure to sign up for his helpful newsletter and Pinkcast videos.\n\xa0\nAs We Wrap \u2026\n\n\nListen and subscribe\xa0at\xa0Apple Podcasts,\xa0Spotify,\xa0Amazon/Audible,\xa0Google Play,\xa0Stitcher,\xa0TuneIn,\xa0iHeart,\xa0YouTube, and\xa0RSS.\n\n\nRate and review the show\u2014If you like what you\u2019re hearing, be sure to head over to\xa0Apple Podcasts\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\n\n\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\n\n\nOn Brand is a part of the\xa0Marketing Podcast Network.\n\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices