Cultivating Fan Communities with Jenny Stiven
Jenny Stiven is the founder of Clio Consulting, working as a geek influencer with properties like Star Wars, James Bond, Predator, Aliens, and more. She helps clients #spendthetime with fan communities through social and digital media and (gasp!) in-person events. We geeked out on all of this and more (Star Trek!) this week on the On Brand podcast.\n\nAbout Jenny Stiven\nJenny Stiven created Clio Consulting in 2004 to act as an \u201cinside\u201d digital marketing resource for entertainment companies. She has worked with numerous digital agencies in executive roles producing groundbreaking and award-winning campaigns for Fortune 500 entertainment & gaming clients. A long relationship with 20th Century Fox and MGM enabled her to become a geek influencer in the digital and social space \u2013 with the Star Wars properties, the James Bond franchise, Predator franchise, Stargate franchise, Aliens and more. She works with both the IP owners and creators to help them communicate, interact, and build a community that lasts. Jenny's mission is to ensure that geek franchises their fandoms have a strong digital foundation for a lifelong relationship. #spendthetime\n\nFrom the Show\nWhat brand has made Jenny smile recently? \u201cI have two!\u201d Jenny joked sharing powerful AI smiles from Orange France for their soccer ad and Nicki Minaj's Gag City project.\nConnect with Jenny on LinkedIn and Instagram (she answers all of her DMs!).\n\nAs We Wrap \u2026\n\n\nListen and subscribe\xa0at \xa0Apple Podcasts,\xa0Spotify,\xa0Amazon/Audible,\xa0Google Play,\xa0Stitcher,\xa0TuneIn,\xa0iHeart,\xa0YouTube, and\xa0RSS.\n\n\nRate and review the show\u2014If you like what you\u2019re hearing, be sure to head over to\xa0Apple Podcasts\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\n\n\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\n\n\nOn Brand is a part of the\xa0Marketing Podcast Network.\n\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices