Creating Superfans Internally and Externally with Matt Barnett
\u201cThe most important part of any brand is the team.\u201d Matt Barnett would know. A serial entrepreneur, Matt\u2019s latest venture is Bonjoro, a B2B asynchronous video platform helping organizations connect with their customers. We discussed all of this and more on this week\u2019s episode of the On Brand podcast.\nAbout Matt Barnett\nA British designer & Artist, Matt Barnett moved to Australia where Bonjoro was born from a sales hack for his first business. Matt and the team decided to go all-in on the idea, and 3 years later Bonjoro has snowballed into a startup success story with a fully remote team across 6 countries and 5 continents.\nMatt\u2019s love of building great products is only surpassed by his total commitment to building great business culture, and his goal is to be the next Zappos, to be the most-loved brand in the world.\u201d\nEpisode Highlights\nHow to build your startup brand as a team?\xa0We talked a lot about the intersection of brand origins and team origins and how often, these two intersect. Matt says that you need to hire the right team first, noting that \u201cbrand happens later.\u201d\n\u201cYou have to build super fans internalizing and externally.\u201d\xa0Matt focused his advice on two critical groups of people\u2014your employees and your customers. How do you do\xa0that\xa0\u2026?\nLet\u2019s talk bears.\xa0Look at any of Bonjoro\u2019s touchpoints and you\u2019ll see that their brand personification is an adorable teddy bear. This bear branding makes its way throughout the organization, from the koala bears they sponsor as a company to the bear onesies every employee gets, including the self-proclaimed \u201cPapa Bear\u201d himself.\nWhat should you do in the next five minutes?\xa0As\xa0Tom Peters said on this podcast, excellence is the best short-term strategy. We asked Matt what you should do in the five minutes after this show \u2026 \u201cAsynchronous personalized video messages.\u201d Matt noted that he may be biassed on this front (that\u2019s what Bonjoro does!) but he also reinforced this with the impact you can have with clients by recording a simple 30-second video.\nWhat brand has made Matt smile recently?\xa0Inspired by other engaging brands, Matt pointed to \u201cHey,\u201d the new email platform built by the folks from Basecamp, for the brand\u2019s combination of fun and simplicity.\nTo learn more,\xa0connect with the \u201cPapa Bear\u201d himself on\xa0LinkedIn\xa0and go to the\xa0Bonjoro website\xa0to learn more about Matt\u2019s company.\nAs We Wrap \u2026\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nOn Brand is sponsored by my book\xa0Brand Now.\xa0Discover the seven dynamics to help your brand stand out in our crowded, distracted world.\xa0Order now and get special digital extras.\xa0Learn more.\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0Apple Podcasts,\xa0Spotify,\xa0Google Play,\xa0Stitcher,\xa0TuneIn, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0Apple Podcasts\xa0and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices