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\u201cEverything we do as employees translates into the brand.\u201d I\u2019ve been fascinated by the Spiceworks brand since I first read about them in Jay Baer\u2019s new book Hug Your Haters. This people-focused community platform for IT professionals is the very definition of an inside-out brand. I couldn\u2019t wait to discuss this philosophy\xa0and more with Spiceworks\u2019 Exec Brand Muse Jen Slaski on this week\u2019s episode of the On Brand podcast.\nAbout\xa0Jen Slaski\nJen Slaski is the Executive Director of Marketing Communications at Spiceworks but she\u2019s more commonly known around the office as the \u201cExec Brand Muse\u201d where she\u2019s responsible for the essence of the Spiceworks brand \u2013 a brand that\u2019s previously won MarketingProf\u2019s Brand of the Year. And a brand that Jen refers to as an \u201cinside-out\u201d because of how Spiceworks company culture helps fuel it. Jen joined the company in 2006 and has been helping to create and evolve the company\u2019s brand and marketing efforts ever since.\nJen has always had a passion and flair for the start up world. Before Spiceworks, she held multiple marketing positions at companies like pcOrder.com and Motive, and ran a full spectrum of guerrilla, online and offline marketing programs, and events as an independent marketing consultant.\nJen graduated from Stanford University with a Liberal Arts degree. In her spare time she enjoys day-tripping to classic Americana towns, vintage thrifting, journaling, collaging and facilitating self-discovery workshops and retreats for individuals, teams, and small interest groups.\nDid you hear something you liked on this episode or another? Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\n\n\nSubscribe to the podcast \u2013 You can subscribe to the show via iTunes, Stitcher, and RSS.\n\n\nRate and review the show \u2013 If you like what you\u2019re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.\n\n\nRemember \u2013 On Brand is brought to you by my new book \u2014 Get Scrappy: Smarter Digital Marketing for Businesses Big and Small.\xa0Order now at Amazon and check out\xa0GetScrappyBook.com\xa0for special offers and extras.\n\n\nAnd finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND\xa0at socialbrandforum.com.\n\n\n\xa0\nLearn more about your ad choices. Visit megaphone.fm/adchoices