Creating a Big, Bold Brand with Inge Overtoom
\u201cBrands today have to create a memory.\u201d In over 200 episodes of the On Brand podcast, we\u2019ve had a lot of definitions of branding. However, I\u2019m a big fan of how this week\u2019s guest defined what we all do. Inge Overtoom is partner and operations director for BrandBase. In creating bold experiences for big brands it all comes down to creating a standout memory.\nAbout Inge Overtoom\nInge Overtoom\xa0has 15 years experience in project and account management across every aspect of experiential advertising. She is currently the partner and operations director of BrandBase, a creative production company based in Amsterdam renowned for big and bold brand experiences. With clients including the likes of Shell, ABN AMRO, Amsterdam Airport Schiphol, ING Bank \u2013 Inge is responsible for all operations of the BrandBase team.\nInge also sits on the board for IDEA, the trade association representing the Netherlands\u2019 most prominent live communication and event agencies.\nEpisode Highlights\nBe big. Be bold.\xa0What are most brand builders today missing? \u201cTrying big, bold stuff.\u201d That\u2019s essential today and yet too many brand builders are stuck in the tools that have always been in their toolbox.\nBuilding brands, impacting society.\xa0Inge noted that today, customers are turning to brands that are aligned with doing good in society. On a recent project for Shell, Inge\u2019s team helped create a live experience with a digital component that helped address students\u2019 decreasing interest in science and technology.\nWhat brand has made Inge smile recently?\xa0Red Bull, \u201cthey\u2019re such a great example of a big, bold brand and they create their own media.\u201d\nTo learn more,\xa0go\xa0brandbase.com.\nAs We Wrap \u2026\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nOn Brand is sponsored by my book\xa0Brand Now.\xa0Discover the seven dynamics to help your brand stand out in our crowded, distracted world.\xa0Order now and get special digital extras.\xa0Learn more.\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0Apple Podcasts,\xa0Stitcher,\xa0Google Play,\xa0TuneIn, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0Apple Podcasts\xa0and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices