Crafting Your 3-Word Message with Michelle Mazur
Michelle Mazur is a messaging expert who helps brands of all shapes and sizes craft their own unique and powerful messages. This isn\u2019t as easy as it sounds. But with her \u201c3-Word Rebellion\u201d approach\u2014drawing on social movements and her background in market research\u2014Michelle helps brand builders simplify and clarify. She shares how this week on the On Brand podcast.\n\nAbout Michelle Mazur\nDr. Michelle Mazur is a messaging expert who works with brilliant business owners who are shaking things up but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her Communications Ph.D. to help them craft their powerful, captivating message. The author of the 3 Word Rebellion, host of the Rebel Uprising podcast and featured in Fast Company, Entrepreneur, and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most and making more money in your business.\n\xa0\nEpisode Highlights\n\u201cWe are terrible at describing what we do!\u201d Michelle exclaimed as we began our conversation. Why is this? Part of it is the Curse of Knowledge but she also cited the work of Lee Lefever noting that our level of knowledge on our business or area of expertise is often Level 10. The mistake we make is addressing our audience at Level 6 when they\u2019re actually at a Level 2.\nThe Russian nesting dolls of messaging. The metaphor was mine but Michelle\u2019s definitions for these concepts imply this hierarchy. \u201cWhat is messaging? It\u2019s what you want to say. Copywriting is how you turn that into words. And marketing amplifies this\u2014but you have to have the messaging first.\u201d\nJust three words? How does this work?!? As Michelle explained, 3-Word Rebellions are everywhere. \u201cLook at Simon Sinek and Start with Why and Tim Ferris with the Four-Hour Work Week. This has its roots in social movements such as Black Lives Matter, Make America Great Again, and Me Too. You want to create curiosity around the change you want to see in customers or your industry.\u201d\nWhat\u2019s one thing listeners can do to get started? If you\u2019re excited about crafting your 3-Word Rebellion but don\u2019t know where to start, consider this advice from Michelle: \u201cListen to your clients\u2014they\u2019re constantly talking about you. Plus, it\u2019s great when you can pull from customer language.\u201d\nWhat brand has made Michelle smile recently? Funko Pops! I couldn\u2019t agree more\u2014with over 20 of the fun figurines adorning my desk and the walls of the On Brand podcast recording studio.\nTo learn more, check out Michelle\u2019s 3-Word Rebellion audio\xa0workshop and her website.\nAs We Wrap \u2026\n\n\nListen and subscribe\xa0at\xa0Apple Podcasts,\xa0Spotify,\xa0Amazon/Audible,\xa0Google Play,\xa0Stitcher,\xa0TuneIn,\xa0iHeart,\xa0YouTube, and\xa0RSS.\n\n\nRate and review the show\u2014If you like what you\u2019re hearing, be sure to head over to\xa0Apple Podcasts\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\n\n\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\n\n\nOn Brand is a part of the\xa0Marketing Podcast Network.\n\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices