Cracking the Content Code with Mark W. Schaefer

Published: April 27, 2015, 10 a.m.

\u201cI\u2019m a teacher in everything I do.\u201d As an international speaker, author, consultant, and educator,\xa0Mark W. Schaefer\xa0does a lot of teaching. On top of that, he\u2019ll join us in Iowa this fall as a keynote at the\xa0Social Brand Forum. I couldn\u2019t wait to talk with Mark about his new book\xa0The Content Code, marketing curriculum, and everything in between on this week\u2019s episode of the On Brand Podcast.\nAbout Mark W. Schaefer\nMark W. Schaefer is a globally-recognized author, speaker, educator, and business consultant who blogs at {grow} \u2013 one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written four best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and Return On Influence, which was named one of the top business titles of the year by the American Library Association. His clients include Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs.\nMark is also the author the new book\xa0The Content Code\xa0and a keynote speaker at this fall\u2019s\xa0Social Brand Forumhere in Iowa.\nAs We Wrap \u2026\nRecently\xa0Roberto Cuestas\xa0favorited the podcast and gave as shout! Thanks for listening, Roberto!\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nLast but not least \u2026\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0iTunes,\xa0Stitcher, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0iTunes\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\n\nAnd don\u2019t forget\xa0that this podcast is brought to you by our\xa0Brand Driven Digital events series, learn more about\xa0Digital Strategy Boot Camp\xa0and the industry leading\xa0Social Brand Forum\xa0now.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices