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Annette Simmons is the author of several books including The Story Factor and Whoever Tells the Best Story Wins. Having read a lot of books about story, I can say that Annette is a leader in this area. That's why I was excited to chat with her about her work this week on the On Brand podcast.\n\nAbout Annette Simmons\nAnnette Simmons is a vibrant keynote speaker, consultant, and author of four books: The Story Factor named one of The 100 Best Business Books of All Time, Whoever Tells the Best Story Wins, A Safe Place for Dangerous Truth (AMACOM, 1998), and Territorial Games: Understanding and Ending Turf Wars at Work.\nAnnette started with a business degree from Louisiana State University in 1983, spent ten years in Australia in international business, attained an M.Ed. from NC State in 1994, and started Group Process Consulting in 1996. Annette is surprisingly honest, ferrets out hidden opportunities, joyfully takes risks, and tells a good story.\n\nEpisode Highlights\nA shared story. I began by sharing with Annette that we both have backgrounds in advertising. How did we both get into the business of story? \u201cAdvertising is the business of story,\u201d Annette added. \u201cIf you like to entertain and influence you end up in advertising and you end up telling stories.\u201d\nBut that only works for so long. \u201cAdvertising felt empty after a while. The work of the team became more interesting to me. It's the story that everyone tells themselves that drives the behaviors of the group.\u201d\nThe practice of storytelling. I asked Annette about her two books on story \u2014 The Story Factor and Whoever Tells the Best Story Wins \u2014 and how they fit together. \u201cI'm a practitioner. I only write about what I've tried and what works with groups.\u201d\nWhat brand has made Annette smile recently? \u201cI love gardening,\u201d Annette shared. \u201cThe nursery just outside of town\u2014they are just magic.\u201d\nTo learn more, check out Annette's website, and feel free to reach out via email (which she shared during the podcast).\n\nAs We Wrap \u2026\n\n\nListen and subscribe\xa0at\xa0Apple Podcasts,\xa0Spotify,\xa0Amazon/Audible,\xa0Google Play,\xa0Stitcher,\xa0TuneIn,\xa0iHeart,\xa0YouTube, and\xa0RSS.\n\n\nRate and review the show\u2014If you like what you\u2019re hearing, be sure to head over to\xa0Apple Podcasts\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\n\n\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\n\n\nOn Brand is a part of the\xa0Marketing Podcast Network.\n\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices