Connecting Personal Brands to Corporate Brands with Scott Bartnick
Scott Bartnick is an internationally renowned eCommerce and media expert and co-founder of OtterPR. Through their innovative strategies, OtterPR helps clients\u2014both business leaders and brands\u2014get meaningful media coverage. We discussed all of this and more this week on the On Brand podcast.\nAbout Scott Bartnick\nScott Bartnick is the co-founder of OtterPR. He is an internationally renowned eCommerce and media expert who has been recognized worldwide for his business acumen. Bartnick owns several successful eCommerce companies and has been recognized for his innovative lifestyle. Bartnick is the bestselling author of the Five-Day Startup and has been featured in Forbes, Entrepreneur, IBTimes, Yahoo, and more for his success in business.\nOn Brand Is Sponsored by Superside\nSuperside is your one-stop-shop for good design. Scale up your brand's design output the smart way with Superside's subscription service combining top-tier design talent and a streamlined platform for sharing and collaborating. Plus, you can get $3,000 worth of value just for listening to OnBrand! Sign up for an annual subscription and get one month FREE. Learn more now.\nEpisode Highlights\nAn innovative lifestyle yields many questions.\xa0Scott shared his own story inspired by Tim Ferriss's\xa0Four Hour Workweek. This adventure and approach led to Scott's book The Five-Day Startup.\xa0\n\u201cTo build a business you have to build a brand.\u201d Scott noted that you don't need tools like a website or a sales team to start a business. But this isn't scalable. To grow a business, you need to build a brand that resonates with people.\nStartup brands and founder brands. When these two play nicely with each other, it can lead to a big impact. However, when a founder's brand gets in the way of a startup brand's growth, it can spell disaster. OtterPR helps clients and brands optimize this relationship.\nWhat brand has made Scott smile recently? Scott actually shared a smile from one of OtterPR's clients\u2014Law by Mike.\nTo learn more, check out the OtterPR website.\n\xa0\nAs We Wrap \u2026\n\n\nListen and subscribe\xa0at\xa0Apple Podcasts,\xa0Spotify,\xa0Amazon/Audible,\xa0Google Play,\xa0Stitcher,\xa0TuneIn,\xa0iHeart,\xa0YouTube, and\xa0RSS.\n\n\nRate and review the show\u2014If you like what you\u2019re hearing, be sure to head over to\xa0Apple Podcasts\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\n\n\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\n\n\nOn Brand is a part of the\xa0Marketing Podcast Network.\n\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices