Building Your Personal Brand in the New Year with Lydia Pierre
As we kick off the New Year, many are looking to build their own personal brand. Lydia Pierre is a branding coach and consultant. A self-branded \u201cCorporate Socialite\u201d who believes that business should be fun, we had a blast talking about personal branding, brand ambassadors, and\u2014(da-da-dum!)\u2014imposter syndrome! Enjoy and have a Happy New Year!\nAbout Lydia Pierre\nLydia Pierre\xa0is a branding coach and consultant who provides services aimed at empowering entrepreneurs with skills and strategies to reach new levels of leadership. Her niche market is Executives, whom she counsels through the process of maintaining, improving, and upholding their reputation right where they are as they build their brand. She does this by developing, implementing, and executing strategic solutions that help to ensure a smooth transition to entrepreneurship for the executive, allowing their brand to remain favorable to their current audience as well as potential customers.\nEpisode Highlights & Takeaways\nWhere do you start with personal branding?\xa0\u201cYou have to start by taking a look at yourself\u2014taking a look inside.\u201d\nLydia\u2019s definition of a branding crisis?\xa0\u201cWhat do you do when you don\u2019t like what you see in the mirror.\u201d In short, this means you\u2019re not being authentic.\n\u201cSometimes the unknown is the best thing that can happen for a brand.\u201d\xa0While many fear the uncertainty of everything from industry shifts to personal brand pivots, Lydia reminds us that change and the unknown can lead to innovation.\nWhat brand has made Lydia smile recently?\xa0\u201cIt\u2019s not going to be a serious one,\u201d Lydia warned before sharing that she loves the unique bags from Teflar Global. \u201cTo hear their story and how they got to this point is amazing.\u201d\nTo learn more about Lydia,\xa0go to\xa0Pierre Branding Group\xa0and check out the\xa0Corporate Socialite\xa0website.\nAs We Wrap \u2026\n\n\nListen and subscribe\xa0at\xa0Apple Podcasts,\xa0Spotify,\xa0Amazon/Audible,\xa0Google Play,\xa0Stitcher,\xa0TuneIn, and\xa0RSS.\n\n\nRate and review the show\u2014If you like what you\u2019re hearing, be sure to head over to\xa0Apple Podcasts\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. (Need a quick tutorial on leaving a rating/review?\xa0Check this out.)\n\n\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\n\n\nOn Brand is a part of the\xa0Marketing Podcast Network.\n\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices