Building Global Brand Loyalty with Jill Ong
Jill Ong is Managing Director of ACE and has spent her career on the global advertising stage\u2013working with iconic brands like Converse and\xa0Adidas. We talked about all of this and more\u2014including brand building during a recession\u2014this week on the On Brand podcast.\n\nAbout Jill Ong\nJill has spent her whole career of 22 years in advertising working on iconic brands like Converse, Beats by Dre, and Sonos. She has deep expertise on global businesses and the APAC region, with work experience spanning China, New York, Hong Kong, and Singapore. She moved to New York in 2010 during the Big Recession and has been in the Anomaly/ACE family ever since. As Managing Director of ACE, she\u2019s charged with inspiring and nurturing people and optimizing operations across ACE.\nOn a sabbatical in Puerto Escondido 5 years ago, Jill decided to challenge her lack of sporting ability to learn surfing. Despite her poor swimming skills and getting a black eye after getting hit by a surfboard on her first day out, she has persevered and has since surfed the breaks of Bali, West Java, Nicaragua, Costa Rica, Johannesburg, and Mexico.\n\nEpisode Highlights\nAn All-Star brand. \u201cConverse is the best brand I\u2019ve ever worked on,\u201d Jill began, citing a global campaign all about reinforcing the meaning of this iconic brand. \u201cConverse is all about being scrappy and creative.\u201d\nGlobal brand building starts with the customer. \u201cAnd customers are so different\u2014down to where they\u2019re at in terms of lifecycle with your brand in different parts of the globe.\u201d\nHow do you build a brand during the recession? \u201cBudgets will be tight. You have to be strategic about how you communicate that\u2014think twice about that Super Bowl ad and what it says about your brand.\u201d However, Jill also noted that recessions are times when brand loyalty can be built.\nWhat brand has made Jill smile recently?\xa0Jill brought not one but two brands. \u201cI watch a lot of TV for work but it\u2019s also a guilty pleasure. I love the Progressive ads on Hulu about not becoming your parents.\u201d She also shared a smile for Belvedere vodka\u2019s new ad showcasing a different side of Daniel Craig.\nTo learn more, check out the ACE website and connect with Jill on LinkedIn.\n\nAs We Wrap \u2026\n\n\nListen and subscribe\xa0at\xa0Apple Podcasts,\xa0Spotify,\xa0Amazon/Audible,\xa0Google Play,\xa0Stitcher,\xa0TuneIn,\xa0iHeart,\xa0YouTube, and\xa0RSS.\n\n\nRate and review the show\u2014If you like what you\u2019re hearing, be sure to head over to\xa0Apple Podcasts\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\n\n\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\n\n\nOn Brand is a part of the\xa0Marketing Podcast Network.\n\n\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices