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\u201cAll companies and all brands should be working toward being the best version of themselves that they can be across all lenses of their impact on the world.\u201d Eric Ressler knows a thing or two about brands making at impact. That\u2019s the focus of his work as Founder and Creative Director at Cosmic, an agency helping brands build their awareness by having a strong social impact in the world. We discussed all of this and more this week on the On Brand podcast.\nAbout Eric Ressler\nEric Ressler is the Founder and Creative Director at Cosmic, a Social Impact Creative Agency. Cosmic empowers social impact organizations to catalyze real-world change by helping them nail their impact story, build brand awareness, and inspire action. By and large, the traditional strategies and approaches in the social impact space are still based on what worked well in the pre-digital era. This leaves many organizations under-resourced, siloed, and struggling to reach their full impact potential\u2014because they are not leveraging the power of our current global digital culture. Cosmic helps future-thinking social impact organizations understand this paradigm shift and rethink their model and approach to multiply their impact.\nEric got his start in design from a very young age, and after leaving a design program in San Diego early to pursue freelance work, cut his teeth running a freelance business in the digital design space. After organically building a strong roster of clients, he discovered a passion for the social impact and philanthropic space. Through working with numerous organizations across this sector, he found that often their missions and visions are strong, but their efforts are stymied by ineffective communications philosophies and practices. Now, Eric and Cosmic are on a mission to help social impact organizations across the globe navigate a rapidly changing world.\nEpisode Highlights\nWhy social impact? While labels like \u2018corporate social responsibility\u2019 and the like are nothing new, Eric\u2019s focus at Cosmic is decidedly different. Social impact is all about moving beyond \u201cvirtue signaling\u201d to doing the work.\nBeyond the strategy behind social impact, how do brands do the work? \u201cYou have to start by embracing a digital-first mindset.\u201d From here, you can connect your social impact to all of your brand\u2019s key touchpoints.\nHow do you measure this? \u201cWe\u2019ve heard a lot about slacktivism but it\u2019s a fair question.\u201d Eric shared his thoughts on measurement. Specifically the value of integrating qualitative and quantitative. \u201cIt\u2019s anecdotal but it\u2019s not nothing.\u201d\nWhat brand has made Eric smile recently? Eric went with Patagonia. While this is always a strong smile-worthy brand choice, their recent inclusion of the \u201cVote the A$$holes Out\u201d tag in their clothing drew a more recent and topical smile.\nTo learn more, go to designbycosmic.com and be sure to check out their manifesto as well.\nAs We Wrap \u2026\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nOn Brand is sponsored by my book\xa0Brand Now.\xa0Discover the seven dynamics to help your brand stand out in our crowded, distracted world.\xa0Order now and get special digital extras.\xa0Learn more.\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0Apple Podcasts,\xa0Spotify,\xa0Google Play,\xa0Stitcher,\xa0TuneIn, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0Apple Podcasts\xa0and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices