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\u201cGetting people to change habits and try new things is an exciting challenge for any marketer.\u201d And Jessica Jensen knows a thing or two about marketing challenges. In a career that has taken her from Yahoo to Apple to Facebook, she\u2019s tackled some big challenges including B2B marketing, platform development, and more. As CMO of Sun Basket, she\u2019s driving growth by building the brand and connecting with customers both online and off. We discussed all of this and more on this week\u2019s episode of the On Brand podcast.\nAbout Jessica Jensen\nJessica Jensen came to Sun Basket having led high-performance marketing teams at some of the world\u2019s leading technology companies. Most recently, Jensen spent the last five years at Facebook, where as Head of Platforms, Products, and Insights, she oversaw B2B Marketing for the social media giant\u2019s largest platforms, including Instagram and Messenger. Before working at Facebook, Jessica served as the Global Head of Product Marketing for Apple\u2019s mobile advertising platforms and was the GM of two Yahoo! consumer businesses, Yahoo Health and Shine, which she built into the largest women\u2019s website in the US. As CMO of Sun Basket, Jensen drives Sun Basket\u2019s revenue growth, building an iconic brand, and creating strategic, omni-channel partnerships.\nEpisode Highlights\n\u201cFood is an intimate, personal experience.\u201d\xa0That\u2019s why Jessica and the Sun Basket team are working to create a full brand experience beyond the food that\u2019s in the box.\n\u201cI love our Sun Basket customers!\u201d\xa0Jessica exclaimed. \u201cThey share their opinions early and often.\u201d That\u2019s better than the opposite.\nB2B REMINDER:\xa0After working B2B at Facebook, Jessica reminded us all, \u201cDon\u2019t forget that your B2B customer is a person first.\u201d Amen.\nWhat brand has made Jessica smile recently?\xa0She mourned the loss of smile-worthy brand, Virgin America. \u201cYou felt like you were going to a dance party!\u201d She also gave a shout-out to Patagoina for their lofty new mission statement.\nTo learn more,\xa0go\xa0sunbasket.com\xa0or\xa0connect with Jessica on LinkedIn.\nAs We Wrap \u2026\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nOn Brand is sponsored by my book\xa0Brand Now.\xa0Discover the seven dynamics to help your brand stand out in our crowded, distracted world.\xa0Order now and get special digital extras.\xa0Learn more.\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0Apple Podcasts,\xa0Stitcher,\xa0Google Play,\xa0TuneIn, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0Apple Podcasts\xa0and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices