BROADCASTS.com

\u201cWe're the BASF of brand story. We don't make it but we bring it life.\u201d This analogy perfectly captures the inflection point where Christopher Wallace has built his business. InnerView helps marketing teams take the brand from the boardroom to the customers on the front line. This isn't as easy as it might sound at first. We discussed all of this and more on this week\u2019s episode of the On Brand podcast.\nChristopher Wallace\nChristopher Wallace is the Co-Founder and President of InnerView which is a marketing consulting firm that helps companies align their brand and product strategies with their customer-facing representatives.\nPrior to InnerView, Mr. Wallace has had previous success as an entrepreneur in the sales consulting and coaching space. He has nearly 20 years of experience in sales, marketing, and corporate leadership. Chris\u2019s primary professional focus is to help companies better align the strategies of the board room with their customer experience.\nEpisode Highlights\n\u201cWe're professional translators. We take what marketing is doing and deliver it to the customer.\u201d InnerView has staked out an interesting position in the critical space between marketing who develops the brand strategy and sales and customer service who brings it to life.\n\u201cPeople are recognizing that this is something you have to get out ahead of.\u201d I asked Christopher if InnerView was called in earlier in a brand launch or after a less than successful launch. He noted that previously, they were brought in more to clean things up. Lately, marketers have been proactively reaching out to them. \u201cMarketers are recognizing that this is something you don't want to fall down on.\u201d\nWhat brand has made Christopher smile recently? Recently he and his team were in Atlanta and used the Fairfield Inn near the airport as their base of operations. He had nothing but raves about the staff and experience. It also perfectly illustrated everything we'd talked about during the interview about brands being aligned from top to bottom.\nTo learn more, go InnerViewGroup.com and connect with Christopher on LinkedIn.\nAs We Wrap \u2026\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nOn Brand is sponsored by my book\xa0Brand Now.\xa0Discover the seven dynamics to help your brand stand out in our crowded, distracted world.\xa0Order now and get special digital extras.\xa0Learn more.\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0Apple Podcasts,\xa0Stitcher,\xa0Google Play,\xa0TuneIn, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0Apple Podcasts\xa0and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices