Building an Influential Brand with Kyle Hjelmeseth
\u201cInfluencers take the power out of the hands of those who used to tell us what we should like and not like. You've divested power to those bold enough to go online and share their stories.\u201d From the College of Influence to his Normalize Equality initiative, teaching and managing the power of digital influence is at the heart of Kyle Hjelmeseth's work at G&B digital management. We discussed all of this and more on this week's episode of the On Brand podcast.\nAbout Kyle Hjelmeseth\nKyle Hjelmeseth is the Founder and CEO of top-tier talent management agency G&B, which houses both the College of Influence and the Normalize Equality initiative. A self-made minority business owner, Hjelmeseth brings the full extent of his experience living as a half black, half white male to his work building media momentum around messages of diversity and inclusivity with his trademark solutions-driven attitude. Under his leadership, G&B has successfully re-invented the talent management world with integrity while creating a refreshingly diverse company culture, serving more than 60 exclusive clients with a powerfully inclusive ethos that transforms influencers into influential people.\nEpisode Highlights\nBeing an influencer vs. being an influential person. There's a big difference, which Kyle unpacked for us at the top of the show. \u201cIt's about building a business that lasts over time. Not just the next 100 followers.\u201d\nEnter the College of Influence ... We're big fans of strong brand names here on the On Brand podcast. As such, I couldn't wait to ask Kyle about the College of Influence at G&B. \u201cI have a strong connection to education and wanted to reinforce that with our name.\u201d\nDiversity and inclusivity: Keeping the momentum going. Building on his lived experience as a self-made minority business owner, Kyle leads G&B's Normalize Equality initiative. Following last year's summer of social justice, we've seen a lot of box-checking, however, Kyle is quick to note the need for ongoing momentum. That's why he cited Netflix's ongoing work giving voice to diverse stories.\nWhat brand has made Kyle smile recently? \u201cI actually call it a spice lifestyle brand ...\u201d And with that, Kyle introduced us to Fly by Jing spices\u2014who not only made Kyle smile, it made him wear the brand as well!\nTo learn more about Kyle, check out the G&B website and contact him through the form.\xa0\nAs We Wrap \u2026\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nOn Brand is sponsored by my book\xa0Brand Now.\xa0Discover the seven dynamics to help your brand stand out in our crowded, distracted world.\xa0Order now and get special digital extras.\xa0Learn more.\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0Apple Podcasts,\xa0Spotify,\xa0Google Play,\xa0Stitcher,\xa0TuneIn, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0Apple Podcasts\xa0and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices