Building a Values-Based Brand with Aidan Fitzpatrick
As founder of both Camo and Reincubate, Aidan Fitzpatrick has a history of building values-based brands. Keeping it simple, integrity-focused, and delight-based unites his work in creating a greater connection between brand builders and their tools. We discussed all of this and more, this week on the On Brand podcast.\nAbout Aidan Fitzpatrick\nAidan Fitzpatrick is the creator of the globally-popular app Camo, which turns smartphones into world-class webcams. He is also the founder and CEO of Reincubate.\xa0Aidan built the world\u2019s first tool for\xa0iOS data recovery, enabling users to securely manage their data while growing a values-led enterprise committed to integrity, thoughtfulness, and innovation. With a focus on authentic communication, Reincubate is dedicated to consumer privacy. Camo and Reincubate do not track or sell user data.\xa0A software engineer, angel investor, entrepreneur, and author who started his first company at 14, Fitzpatrick led Reincubate to win the UK\u2019s highest business honor twice.\nEpisode Highlights\n\u201cThere are a lot of pain points with video.\u201d The genesis of Camo was alleviating these.\nBeing a values-based brand. Values are at the center of everything Aiden does. \u201cValues are always there in the background. Being explicit about them is always helpful in guiding behavior.\u201d\nWhat guides his work at Camo and Reincubate?\xa0\u201cIt just works.\u201d This means Camo is as simple as \u201cjoining dots.\u201d Truly a plug-and-play experience. Another value? \u201cCreating delight\u201d between the consumer and their smartphone.\nBrands and the Metaverse. Aidan said \u201cthe M-word\u201d so I asked him for more detail. \u201cI\u2019m not sure I believe anyone who says they have it all figured out already.\u201d (Hard agree!) Rather, Aidan focuses on the Metaverse linkages with the augmented reality tools in Camo, creating greater immersion for consumers.\nWhat brand has made Aidan smile recently?\xa0Aidan went with electronics and gaming giant Razer. The brand made him smile because of a recent integrated keyboard experience they added.\nTo learn more, go to Reincubate.com.\nAs We Wrap \u2026\n\n\nListen and subscribe\xa0at\xa0Apple Podcasts,\xa0Spotify,\xa0Amazon/Audible,\xa0Google Play,\xa0Stitcher,\xa0TuneIn,\xa0iHeart,\xa0YouTube, and\xa0RSS.\n\n\nRate and review the show\u2014If you like what you\u2019re hearing, be sure to head over to\xa0Apple Podcasts\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\n\n\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\n\n\nOn Brand is a part of the\xa0Marketing Podcast Network.\n\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices