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\u201cExcel at what you can\u2019t control. A lot of people say \u2018control what you can control.\u2019 But I think you excel at those things that you can\u2019t control because those are the things that are gonna keep you until you get your breakthrough.\u201d As an \u201cundersized and overmatched\u201d NFL running back, Justin Forsett became an underdog fan favorite. He\u2019s brought this same scrappiness to his work as an entrepreneur as the creator of the ShowerPill. We discussed Justin\u2019s journey as an athlete and brand builder this week on the On Brand Podcast.\nAbout Justin Forsett\nJustin Forsett\xa0is an NFL Running Back and Pro Bowl Player. He was ranked #65 of the Top 100 players of 2015. He\u2019s been described as a powerful player despite being \u201cundersized and overmatched.\u201d At 5\u20198\u201d, Justin became an underdog fan favorite in the NFL. Drafted by the Seattle Seahawks in the 7th round in the 2008 NFL Draft, Forsett started his 9-year football career in which he played with 7 different teams.\nHe is a podcast host on LeBron James\u2019 UNINTERRUPTED Podcast Network, featured in Sports Illustrated, and appears in the final episode of Long Shot. Justin is a writer, sporting news contributor, and radio broadcast color analyst. Justin\u2019s skills as an entrepreneur and inventor found him featured on ABC\u2019s\xa0Shark Tank\xa0as the creator of the ShowerPill. Justin spends his time dedicated to helping victims of Hurricane Maria in Puerto Rico. He is an expert on leadership, overcoming adversity, and perseverance.\nEpisode Highlights\nJustin\u2019s journey as an entrepreneur started while he was playing.\xa0\u201cTwo years after retiring, 80% of players end up bankrupt, divorced, or depressed.\u201d Being a player became part of their identity. Justin wanted to be more than his accomplishments on the field.\n\u201cEntrepreneurship is a sexy word but it\u2019s a lot of work.\u201d\xa0And, keep in mind, this is coming from a professional athlete. Since the brand\u2019s launch in 2014, ShowerPill has taken off \u2026\n\u201cWe found the tribe that really loves the product and really gets it. We like to say that where we win is at the point of sweat.\u201d\xa0Carried in all Target stores, ShowerPill brand building focuses on awareness and education to define the active care space between \u201chustle and hygiene.\u201d\nWhat brand has made Justin smile recently?\xa0Forsett pointed us to another innovative product \u2014 Welly. This new brand comes from Eric Ryan, founder of Method and Olly.\nTo learn more,\xa0connect with Justin on social networks like\xa0Instagram\xa0and\xa0Twitter\xa0and head over to\xa0ShowerPill.com.\nAs We Wrap \u2026\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nOn Brand is sponsored by my book\xa0Brand Now.\xa0Discover the seven dynamics to help your brand stand out in our crowded, distracted world.\xa0Order now and get special digital extras.\xa0Learn more.\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0Apple Podcasts,\xa0Stitcher,\xa0Google Play,\xa0TuneIn, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0Apple Podcasts\xa0and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices