Building a Brand Legacy with Mark Miller
Mark Miller is co-author of the book Legacy in the Making, founder of The Legacy Lab, and Chief Strategy Officer at Team One, a leading luxury agency. As all of this would suggest, Mark is an expert in both legacy building for brands and luxury branding. We discussed both this week on the On Brand podcast.\n\nAbout Mark Miller\nMark Miller is the co-author of\xa0Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World (McGraw-Hill Education). He is the founder of The Legacy Lab, a thought leadership and consulting practice that explores how brands can build modern legacies. He is also the Chief Strategy Officer at Team One, Publicis Groupe\u2019s global luxury and premium brand agency. Mark is a sought-after presenter, keynote speaker, and panelist on global luxury and premium brands, leadership and culture, legacy-making, and his recent book.\n\nLinks from the Show\n\n\nMark\u2019s big and small legacy brand examples \u2014 Wimbledon and their retractable roof) and Me & the Bees Lemonade.\n\n\nIs Patagonia actually a luxury brand? We discussed this on the show but here's an interesting piece from The Cut exploring this question further.\n\n\nFun Fact: I chatted with Mark's Legacy in the Making co-author Lucas Conley a few years back. Listen to his interview for more on building your brand legacy.\n\nWhat brand has made Mark smile recently?\xa0Being a music fan, Mark shared the story of a brand he loved \u2014 Nashville's Bluebird Cafe.\nConnect with Mark on\xa0X and LinkedIn. You can also check out his Fast Company-produced docuseries.\n\nAs We Wrap \u2026\n\n\nListen and subscribe\xa0at\xa0Apple Podcasts,\xa0Spotify,\xa0Amazon/Audible,\xa0Google Play,\xa0Stitcher,\xa0TuneIn,\xa0iHeart,\xa0YouTube, and\xa0RSS.\n\n\nRate and review the show\u2014If you like what you\u2019re hearing, be sure to head over to\xa0Apple Podcasts\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\n\n\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\n\n\nOn Brand is a part of the\xa0Marketing Podcast Network.\n\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices