Branding with Simplicity at Siegel+Gale
\u201cIf you lie, you die.\u201d While severe, truer words have never been uttered about brand building in the digital age. Siegel+Gale Chief Strategy Officer\xa0David Srere\xa0joined us for a conversation about simplicity, organizational purpose, brand experience, and, of course, how one goes about quantifying all of this. Enjoy this week\u2019s episode of the On Brand podcast.\nAbout David B. Srere\nDavid first learned the art of simplicity from a college history professor, who refused to read beyond the first three pages of any assignment his students turned in. \u201cIf you couldn\u2019t say it in three pages, it just wasn\u2019t worth saying,\u201d he recalls. David did more than just learn the lesson; he became a lifelong proponent of the power of a clear, credible, compelling story.\nAs Chief Strategy Officer, David applies that philosophy to his oversight of Siegel+Gale\u2019s strategic practice areas and activities. A noted authority in the corporate branding field, he has pioneered the notion of organizational purpose as an integral part of the brand development process. David believes that \u201cgiving employees an emotionally based reason to come to work every day, to make them feel part of something meaningful and larger than themselves, is the difference between good companies and great companies.\u201d\nUnder his leadership, Siegel+Gale recently expanded into China\u2014the latest achievement in a career that includes terms as Co-Managing Director of the New York office and Group Director, Strategy. David continues to work on what he describes as \u201cBig Think\u201d engagements for clients including American Express, SAP, Motorola, and HP. He writes and speaks regularly about organizational purpose, strategic differentiation and corporate values, and is regularly quoted in the Wall Street Journal, Financial Times, and other major business publications.\nAs We Wrap \u2026\nRecently, Colin Haas reviewed the On Brand\xa0podcast over at Jay Baer\u2019s\xa0Marketing Podcasts\xa0\u2014 an amazing search engine for podcast discovery (the only one of its kind, in fact). We are honored that Colin liked what he heard so much that he gave us a\xa09.9 rating! Thanks for listening and rating the show!\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nLast but not least \u2026\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0iTunes,\xa0Stitcher, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0iTunes\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\n\nAnd don\u2019t forget\xa0that this podcast is brought to you by our\xa0Brand Driven Digital events series, learn more about\xa0Digital Strategy Boot Camp\xa0and the industry leading\xa0Social Brand Forum\xa0now.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices