BROADCASTS.com

\u201cGreat brands demonstrate\xa0unity not uniformity.\u201d Branding is a tricky topic. It\u2019s both an art and a science. It\u2019s about consistency yet not being so consistent that your story suffers. It\u2019s this narrow space that\xa0Josh Miles\xa0navigates\xa0every day. As principal of the Indianapolis-based firm MilesHerndon, he works with organizations of all sizes to build better brands. I couldn\u2019t wait to get wonky with a fellow brand builder on this week\u2019s episode of the On Brand podcast.\xa0\nAbout\xa0Josh Miles\nJosh Miles is a caffeine and Twitter addict, and principal of the newly formed Indianapolis-based branding firm, MilesHerndon. His role consists of leading brand strategy, business development, and firm-wide marketing.\nJosh Miles speaks from coast to coast on branding, digital marketing, and social media, and is a past TEDx presenter. Josh was named as a 40 Under 40 honoree by the Indianapolis Business Journal, Delta Sigma Phi, and a 2015 ENR Midwest Top 20 Under 40. Josh is the author of the Content Marketing Institute book,\xa0Bold Brand.\xa0He\xa0serves on the board of directors for the Oasis Network, an international church planting and resourcing organization, and is the National Speaker Series chair for AAF Indianapolis. Josh is also involved in several other start-up tech companies based in Indianapolis.\nPrior to forming MilesHerndon, Josh ran Miles Design for nearly 13 years before deciding to join forces with another firm called Redwall. Josh has also served as an art director and as an adjunct faculty for IUPUI, Herron School of Art and Design, and the Art Institute of Indianapolis. Josh is a long-time member of AIGA (the professional association for design), serving three years as the Indianapolis chapter president.\nJosh is currently involved in SMPS, Verge, and Rainmakers. His unique point of view on branding, design, and marketing has been sought after by organizations, corporations, and university design programs for keynote, guest lecture, and training exercises.\nAs We Wrap \u2026\nBefore we go, I want to flip the microphone around to our listeners \u2026\nRecently our friend\xa0Mark Greenlaw\xa0gave us a shout on Twitter about our recent episode focused on\xa0brand storytelling featuring Park Howell. Thanks for listening Mark!\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nLast but not least \u2026\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0iTunes,\xa0Stitcher, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0iTunes\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\n\nAnd don\u2019t forget\xa0that this podcast is brought to you by our\xa0Brand Driven Digital events series, learn more about the industry leading\xa0Social Brand Forum\xa0and our other\xa0trainings and workshops\xa0now.\n\nSave $100 by using\xa0promo code ONBRAND\xa0when you register for the\xa0Social Brand Forum.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices