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\u201cAs marketing leaders, we have to give up control.\u201d As CEO of Marketing Insider Group, author Michael Brenner knows a thing or two about marketing and leadership. With a career ranging from startups to SAP and Nielsen, Brenner helps organizations understand how they can build a better brand by answering the tough questions on strategy and leadership. We discussed all of this and more on this week\u2019s episode of the On Brand podcast.\n\xa0About\xa0Michael Brenner\nMichael Brenner is a globally-recognized keynote speaker, author and the CEO of Marketing Insider Group. He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael shares his passion on leadership and marketing strategies that deliver customer value and business impact. He is recognized by the Huffington Post as a Top Business Keynote Speaker and by Forbes as a top CMO Influencer.\nEpisode Highlights\nWhat big issue to marketing leaders face today? \u201cI sense a lot of fear. Coca-Cola got rid of their CMO role recently. I joke sometimes that marketing has a marketing problem. We do better through leadership and innovation. And innovation doesn\u2019t always come from the marketing department.\u201d\nMind = Blown. \u201cCan I blow your mind for a second? As marketing leaders, we have to give up control.\u201d Because human interaction is so important in brand building today, \u201cWe\u2019re seeing HR become the new marketing department.\u201d Your employees are the best way to tap into your customers.\nSpeaking of your employees \u2026 \u201cThe average employee has 10 times as many connections as any brand. Plus, 3% of your employees are responsible for 30% of your website traffic.\u201d What happens when you amplify this?\nMichael\u2019s NPS for employee engagement. Everyone knows the Net Promoter Score or NPS. Well, Brenner has developed something similar to offer insight on employee engagement. \u201cYou have to ask employees if they feel that their ideas are encouraged. There\u2019s a 100% correlation between employees having their ideas heard and having more loyal customers.\u201d\nWhat brand has made Michael smile recently? \u201cAmazon has changed my life.\u201d Whether it\u2019s delivering toilet paper to his house with four kids (as someone with five kids, I understand paper consumption) or helping his mom find an iPhone case, Amazon makes Michael \u2014 and many of us \u2014 smile on a regular basis.\nTo learn more, go to the Marketing Insider Group website or follow Michael on Twitter.\nAs We Wrap \u2026\nDid you hear something you liked on this episode or another? Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\n\n\nSubscribe to the podcast \u2013 You can subscribe to the show via iTunes, Stitcher, and RSS.\n\n\nRate and review the show \u2013 If you like what you\u2019re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.\n\n\nRegister now and SAVE for Social Brand Forum 2017 \u2014 September 14, 2017, at the Iowa Memorial Union featuring past On Brand guests Jason Falls, Marcus Sheridan, Melissa Agnes, and more. Learn more.\n\n\nRemember \u2013 On Brand is brought to you by my new book \u2014 Get Scrappy: Smarter Digital Marketing for Businesses Big and Small.\xa0Order now at Amazon and check out\xa0GetScrappyBook.com\xa0for special offers and extras.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices