Brand Consistency vs. Coherence with Barbara Apple Sullivan
\u201cDigital has democratized marketing \u2026 Consumers are playing an active role in defining our brands.\u201d\xa0Barbara Apple Sullivan\xa0would know. As the founder and managing partner at Sullivan, she\u2019s helped complex regulated brands like American Express and Merrill Lynch build and socialize strong brand architectures. I couldn\u2019t wait to discuss all of this with Barbara this week on the On Brand podcast.\nAbout Barbara Apple Sullivan\nBarbara Apple Sullivan founded Sullivan in 1990 after spending more than a dozen years on the client side in the financial services industry. Recognizing a gap in how she was being serviced, Barbara understood that there was a need for agencies dedicated to helping complex businesses reach customers and prospects through the sales funnel rather than simply focusing on high level brand and awareness building. With this in mind, she launched Sullivan & Company and has grown the agency into a highly strategic group of nearly 60 employees serving clients across the financial and professional services, technology, higher education, industrial, and lifestyle industries.\nCurrent clients include American Express, Merrill Lynch, Cornell Tech, Duke University, and Crown Castle, among others. Prior to founding Sullivan, Barbara held senior level marketing positions at Chemical Bank and American Express. Barbara received her MBA from Harvard Business School and is a graduate of University of Pennsylvania\u2019s Wharton School with a B.S. in Marketing and Management of Entrepreneurship.\nAs We Wrap Up \u2026\nRecently, the On Brand podcast came up during a recent\xa0#BrandChat on Twitter. Big thanks to\xa0Danielle Rogers\xa0and\xa0Laura Kinnard\xa0for the shout out! This great community gets together every Wednesday at 10 AM Central on Twitter. Check it out.\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nLast but not least \u2026\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0iTunes,\xa0Stitcher, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0iTunes\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\n\nAnd don\u2019t forget\xa0that this podcast is brought to you by our\xa0Brand Driven Digital events series, learn more about\xa0Digital Strategy Boot Camp\xa0and the industry leading\xa0Social Brand Forum\xa0now.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices