Boosting Brand Scale and Impact with Raul Hernandez
\u201cEvery company can be broken into three parts \u2014 marketing, operations, and product.\u201d Raul Hernandez is an expert at helping business break down their marketing processes to boost both scale and impact. We discussed all of this and more this week on the On Brand podcast.\nAbout Raul Hernandez\nRaul Hernandez\xa0helps businesses build evergreen workflows so they can scale up their business while scaling down the time it needs them. His protocol has given 7-figure coaches the scale and lifestyle they\u2019re looking for by cutting their work time by as much as 60%. He lives in San Diego and when he\u2019s not training for a triathlon, half-marathon or Tough Mudder\u2014he\u2019s either surfing or drinking a homemade cold brew coffee.\nEpisode Highlights\nTool time.\xa0\u201cI typically look at tools last. Every task can be done by you, someone else on your team, or a machine.\u201d You have to choose wisely who does what.\nWhat trends is Raul seeing in marketing when it comes to where we spend human time?\xa0With the emergence of AI and other new automation tools, our human time is scarce but it can also add the most impact. Where should we spend it? \u201cAutomate deliverables of lead magnets but introduce humans into the front-end interactions sooner rather than later.\u201d\nWhat\u2019s one question Raul would tell marketers looking to be more efficient?\xa0\u201cWhat\u2019s the greatest impact your business delivers and where can you add the most impact?\u201d\nWhat brand has made Raul smile recently?\xa0\u201cI think that would have to be Drip. I was talking to their customer service\u2014to a bot\u2014and then a human jumped in.\u201d\nTo learn more,\xa0go to\xa0dogoodwork.io.\nAs We Wrap \u2026\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nOn Brand is sponsored by my book\xa0Brand Now.\xa0Discover the seven dynamics to help your brand stand out in our crowded, distracted world.\xa0Order now and get special digital extras.\xa0Learn more.\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0Apple Podcasts,\xa0Stitcher,\xa0Google Play,\xa0TuneIn, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0Apple Podcasts\xa0and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices