BROADCASTS.com

\u201cYour brand exists in the head and heart \u2014 not necessarily at headquarters.\u201d If there\u2019s one thing that\xa0Tamsen Webster\xa0knows, it\u2019s that brands are built from a variety of perspectives. It\u2019s not just what you say, it\u2019s how you say it, and also how that message is heard. \u201cUltimately I help people sell ideas.\u201d With a background that includes agency work, message consultancy, and producing successful TEDx events, I was delighted to chat with Tamsen.\nAbout Tamsen Webster\nTamsen Webster specializes in how to tell the right story to the right people at the right time. As the Senior Vice President for Executive Communications at\xa0Oratium, a messaging consultancy, Tamsen is responsible for helping brands and individuals tell their stories day-to-day to drive business results. As the Executive Producer of\xa0TEDxCambridge, she also selects and coaches speakers for the TEDx stage.\nTamsen is the the mother of two boys who regularly challenge what she thinks she knows about communication, a retired Weight Watchers leader, and a midlife marathoner. She\u2019s also delighted to be Tom Webster\u2019s other half.\nA Few Final Reminders\nA big thanks to a mentor of this podcast with a new resource that you should know more about.\xa0Jay Baer\xa0of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he\u2019s now created a new online resource indexing all of the great marketing podcasts out there \u2014 it\u2019s called Marketing Podcasts and you can find it at\xa0MarketingPodcasts.com. If you like marketing and podcasts you need to check this out.\nLast but not least \u2026\n\nYou can subscribe to the show via\xa0iTunes,\xa0Stitcher, and\xa0RSS.\n\nIf\xa0you like what you\u2019re hearing, head over to\xa0iTunes\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the show.\xa0Need a quick tutorial on how to rate and review a podcast in iTunes?\xa0Check this out.\n\nDon\u2019t forget that this podcast is brought to you by our\xa0Brand Driven Digital events series, learn more about\xa0Twitter Brand Basics,\xa0Digital Strategy Boot Camp, and the industry leading\xa0Social Brand Forum\xa0now.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices