\u201cIf a picture paints a thousand words, then a video packs an even bigger punch. Being able to show versus telling is powerful.\u201d As people consume more and more content online, video is one of the most useful tools for brands. When does video make sense and how can you use it to build a better brand online? As Director of Business Development at Wistia,\xa0Kristen Craft\xa0spends a lot of her time talking about branding with video. This week, she did so as my guest on the On Brand podcast.\nAbout Kristen Craft\nKristen is a big fan of technology, education, and business. As the Director of Business Development at Wistia, she enjoys helping people use video more effectively. She loves working with Wistia\u2019s partner community, building connections with other companies that care about video marketing. Kristen holds advanced degrees in business and education from MIT and Harvard. In her spare time, she brews and drinks different varieties of beer.\nAs We Wrap \u2026\nBefore we go, I want to flip the microphone around to our community \u2026\xa0The Marketing Huddlegave us a shout on Twitter about our recent episode on what great brands do featuring\xa0Denise Lee Yohn. Thanks for listening!\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nLast but not least \u2026\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0iTunes,\xa0Stitcher, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0iTunes\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices