Becoming a First-and-Only Brand with Kate Rush Sheehy
Kate Rush Sheehy is Senior Vice President, Strategy & Insights at GSD&M, an Austin-based agency supporting brands like CapitalOne, Pizza Hut, Southwest Airlines, and Universal. Kate's work helps lead clients in new exciting new directions anchored by strategic insights. We discussed all of this and more this week on the On Brand podcast.\n\nAbout Kate Rush Sheehy\nKate Rush Sheehy leads the strategy department at GSD&M, a group of thinkers, makers, and \u201cgreat question!\u201d-askers that includes brand strategy, comms strategy, and research. She is a passionate builder of ideas and always looks at an opportunity from every conceivable angle to help push the agency\u2019s thinking into fresh new territories. Kate joined GSD&M from Expedia Group where she led global brand strategy and advertising for Vrbo, highlights which include launching the brand in 17 countries and building a creative strategy that justified profitably growing the brand\u2019s media investment by 10x. Prior to that, she opened the Austin office of R/GA where she spent most of her time making Crocs cool again and finding the perfect positioning for a range of Frito-Lay\u2019s brands.\n\nFrom the Show\nWhat brand has made Kate smile recently? Kate shared her love of two recent campaigns. First, she loved the recent \u201cDunKings\u201d Super Bowl ad from Dunkin, continuing their Ben and Jen story. She also smiles at the recent GSD&M work for CapitolOne featuring John Travolta reprising his famous Saturday Night Fever strut.\xa0\nConnect with Kate on the GSD&M website or\xa0LinkedIn.\n\nAs We Wrap \u2026\n\n\nListen and subscribe\xa0at \xa0Apple Podcasts,\xa0Spotify,\xa0Amazon/Audible,\xa0Google Play,\xa0Stitcher,\xa0TuneIn,\xa0iHeart,\xa0YouTube, and\xa0RSS.\n\n\nRate and review the show\u2014If you like what you\u2019re hearing, be sure to head over to\xa0Apple Podcasts\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\n\n\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\n\n\nOn Brand is a part of the\xa0Marketing Podcast Network.\n\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices