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Prarthana Sibal is Head of Client Services at Pikkal & Co, a B2B podcast agency. This week she joined me on the On Brand podcast for a discussion of global podcasting markets and how to plan an effective B2B podcast.\nAbout Prarthana Sibal\nAs Head of Client Services at award-winning B2B Podcast Agency Pikkal & Co. Prarthana Sibal has managed over 1,000 Podcast Episodes from idea to launch. Branding, Public Relations, Corporate Communications, Brand Reputation, and Podcasting for Brands. Born in India, Educated in SMU Singapore. She is based in Singapore. And she\u2019s our guest this week on the On Brand podcast.\xa0\nEpisode Highlights\nIs it still the \u2018golden age\u2019 of podcasting? Prarthana added an important global perspective to this opening question. \u201cYou have to remember that Asia is 5\u20136 years behind the west. We still have a long way to go (in this growth).\u201d\nHow do you start a B2B podcast? \u201cFirst, you have to align your podcast objective with your business objective.\u201d From here, Prarthana shared the three most frequent B2B podcasting objectives:\n\nAwareness\n\nAcquisition\n\nInfluence\n\nWhat\u2019s one of the most critical needs in planning and launching a successful B2B podcast? \u201cYour podcast design depends on your business objective and your host.\u201d Specifically, Prarthana stressed the importance of the host\u2019s style and the relationships they\u2019ve built. These \u201cpeople skills\u201d ensure that your show can facilitate engaging conversations with guests.\nWhat brand has made Prarthana smile recently? \u201cIt\u2019s not really a brand, it\u2019s a person\u2014Gary Vee.\u201d Prarthana shared how Gary Vaynerchuk is a great example of what we were just talking about.\nTo learn more about Prarthana, connect with her on LinkedIn or check out the Pikkal & Co. website.\nAs We Wrap \u2026\n\n\nListen and subscribe\xa0at\xa0Apple Podcasts,\xa0Spotify,\xa0Amazon/Audible,\xa0Google Play,\xa0Stitcher,\xa0TuneIn,\xa0iHeart,\xa0YouTube, and\xa0RSS.\n\n\nRate and review the show\u2014If you like what you\u2019re hearing, be sure to head over to\xa0Apple Podcasts\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\n\n\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\n\n\nOn Brand is a part of the\xa0Marketing Podcast Network.\n\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices