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\u201cIf you\u2019re not amplifying the positive stories around your brand, you\u2019re missing out on a huge opportunity.\u201d This past week, I had the pleasure of speaking at the Social Media Rockstar event in Minnesota alongside last week\u2019s guest Lee Odden. Also speaking at the event was Aaron Weiche, CMO of GetFiveStars, an online review platform. I couldn\u2019t wait to share his insights with you on this week\u2019s episode of the On Brand podcast.\nEnjoy This Episode Now\n\nDownload Episode\n\nSubscribe via iTunes\n\nSubscribe via Stitcher\n\nAbout Aaron Weiche\nA passionate, design oriented problem solver, Aaron has been involved in web design, development, and online marketing since 1998. In having helped grow 3 different digital agencies in the Minneapolis area, Aaron has helped launch over 350 websites for small business on up to Fortune 100 companies. In growing multiple agencies past the $2M mark in founder and executive roles, Aaron has a strong sense of brand, team building, user experience and the full digital life-cycle a campaign and its assets must deliver.\nJoining GetFiveStars in 2015, Aaron has led the marketing, sales, and product UX initiatives helping the platform serve over 18,000 businesses globally and growing. The platform is a customer feedback and online review platform that helps brands and businesses listen, evaluate, and market their customer\u2019s experiences. GetFiveStars automates the customer feedback process while capturing their Net Promoter Score and encouraging and monitoring online reviews.\nOutside of his direct client experience, Aaron is a frequent conference speaker nationally on a variety of online marketing topics. His in-depth experience with web design, mobile, SEO, local search, and online reviews has led him to speaking at SMX events, SearchFest, MOZ events, MnSearch, SCORE, and many others. He helped launch Local University as a faculty partner, launched the MnSearch organization as a founding board member and has been an expert on the Local Search Ranking Factors report since 2010.\nWhen not online, Aaron is a husband and a father to 4 kids. He can be found snowboarding, boating, watching college football, and the Minnesota Twins.\nEpisode Highlights\nSo what is GetFiveStars?\xa0\u201cIt\u2019s a simple-to-implement online platform for gathering customer feedback. Previously we lacked a way of doing this as brands.\u201d\n\u201cGathering online reviews is like farming \u2026\u201d\xa0Aaron shared a great mindset for marketers thinking about online rating and reviews. \u201cYou have to plant seeds that you are listening \u2014 that you care about customer feedback.\u201d\nWhat about that one-star\xa0review? I couldn\u2019t wait to ask Aaron the million-dollar question that businesses of all shapes and sizes struggle with. What do you do with that less-than-ideal one-star review. \u201cMost want it taken down but realize they can\u2019t. You have to ask everyone else to leave a review. That (negative review) can\u2019t be the only online representation of your brand.\u201d\nCriticism is hard to take.\xa0\u201cSmall business owners wear many hats. We\u2019re built to be defensive right away.\u201d Aaron shared that GetFiveStars has actually built an innovative feature into the platform that holds responses so they don\u2019t get sent in anger while emotions run high (a pretty smart response to human nature).\nWhat\u2019s one thing marketers should be more focused on with online reviews? \u201cComplete your Google My Business page.\u201d That\u2019s a critical step to capturing customer feedback that you can\u2019t skip.\nWhat brand has made Aaron\xa0smile recently?\xa0Aaron told a great story about a little something extra \u2014 a smile after the sale \u2014 he got from the smart folks at Cambria countertops.\nTo learn more, go to the GetFiveStars\xa0website as well as his personal site.\xa0You can also connect with him on Twitter.\nLearn more about your ad choices. Visit megaphone.fm/adchoices