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Mark Abraham is a Senior Partner at Boston Consulting Group and co-author of the upcoming book Personalized: Customer Strategy in the Age of AI.\xa0With stories from Starbucks, Lululemon, and Spotify, Mark shared how businesses today use AI to enhance their personalization and customer strategy. We discussed all of this and more this week on the On Brand podcast.\n\nAbout Mark Abraham\nMark Abraham is a Senior Partner at Boston Consulting Group and the founder of the firm\u2019s Personalization business, which he has built into a global team of more than 1,000 agile marketers, data scientists, engineers, and martech experts. Mark\u2019s teams have accelerated the personalization efforts of over 100 iconic brands (e.g., Starbucks, Home Depot, and Google) and built some of BCG\u2019s largest ventures and AI platforms, including Fabriq for personalization. Mark now leads BCG\u2019s North American Marketing, Sales & Pricing practice. He's also co-authored the upcoming book Personalized: Customer Strategy in the Age of AI.\n\nFrom the Show\nWhat brand has made Mark smile recently? Each year, Mark goes to Europe to visit family. While there, he visits the same little store to buy his shirts. despite a year passing, they call him by name, remember his size, and share recommendations. As Mark notes, these are the personalization basics that should ground everything.\nConnect with Mark on LinkedIn\xa0and check out the website for his new book\xa0Personalized.\xa0\n\nAs We Wrap \u2026\n\n\nListen and subscribe\xa0at \xa0Apple Podcasts,\xa0Spotify,\xa0Amazon/Audible,\xa0Google Play,\xa0Stitcher,\xa0TuneIn,\xa0iHeart,\xa0YouTube, and\xa0RSS.\n\n\nRate and review the show\u2014If you like what you\u2019re hearing, be sure to head over to\xa0Apple Podcasts\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\n\n\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\n\n\nOn Brand is a part of the\xa0Marketing Podcast Network.\n\n\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices