Agile Marketing in Changing Times with Brian Gioia
\u201cAgile marketing is all about speed, transparency, and iteration.\u201d In the face of a global pandemic, brand builders and marketers have relied increasingly on eCommerce partners like Amazon. This can make it challenging to build seamless experiences and brand trust. That's where Scrum50 comes in. I talked to Director of Product Strategy Brian Gioia about all of this and more on this week's episode of the On Brand podcast.\nAbout Brian Gioia\nBrian Gioia is the Director of Product Strategy on the E-Business team at Scrum50, the first born-agile agency. Brian\u2019s career has been focused on connecting dots for his clients and helping them solve their greatest digital marketing and eCommerce challenges. Prior to joining Scrum50, Brian worked for Accenture in its Digital Marketing practice, where he helped his clients transform themselves in order to communicate and transact with consumers through new, digital channels. So, when the opportunity arose to join Scrum50\u2019s e-business practice in 2019, he jumped on it. Brian found a natural home at Scrum50 with its creative and strategic polymaths. In his current role, Brian helps brands come to life on eCommerce channels and does his best to continue learning as fast as the world of eCommerce changes.\nEpisode Highlights\nSo, what is a polymath anyway? \u201cA polymath is a jack of all trades,\u201d Brian noted, adding that marketers with more general skills can be useful in today's rapidly changing digital marketing ecosystem.\nWhat is agile marketing all about? Brian summed it up with three key traits/benefits on what this means at Scrum50:\n\nSpeed\n\nTransparency\n\nIteration\n\nWhat are some of the biggest shifts marketers are seeing today? Brian pointed to the emergence of Amazon as a brand breaking up the advertising duopoly of Google and Facebook. Where should marketers begin? Brian notes that paid search is still best.\nWhat brand has made Brian smile recently? Like many during the pandemic, Brian has been looking to entertain his family. He and his four-year-old have consistently turned to Lego to do that. Talk about a brand that delivers on its promise!\nTo learn more, connect with Brian on LinkedIn and check out the Scrum50 website.\nAs We Wrap \u2026\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nOn Brand is sponsored by my book\xa0Brand Now.\xa0Discover the seven dynamics to help your brand stand out in our crowded, distracted world.\xa0Order now and get special digital extras.\xa0Learn more.\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0Apple Podcasts,\xa0Spotify,\xa0Google Play,\xa0Stitcher,\xa0TuneIn, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0Apple Podcasts\xa0and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices