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\u201cWe can shake our fist at it or we can ride the wave. I don\u2019t think I\u2019ve ever seen a scenario where someone\u2019s shaken their fist at what\u2019s developing and won. It doesn\u2019t solve anything.\u201d David Bates has built a career doing creative work for dynamic clients and adapting to significant shifts in the industry along the way. We discussed all of this and more this week on the On Brand podcast.\nAbout David Bates\nDavid Bates\xa0is the Managing Director of ATK PLN, a design-driven creative studio. He combines a background in brand strategy, design, and marketing for top brands including FOSSIL, Shinola, and Filson with the artistic vision of Executive Creative Director Jose Gomez to create engaging campaigns for clients such as Frito-Lay, Paramount Pictures, Mercedes, AT&T, Cinemark, and Warner Bros.\nEpisode Highlights\nWhat does it mean to be\xa0design-driven?\xa0\u201cOur business has evolved dramatically. In some cases, our clients became competitors.\u201d\nHow can agencies adapt to challenges like clients taking work in-house and shifts in technology?\xa0\u201cWe can shake our fist at it or we can ride the wave. I don\u2019t think I\u2019ve ever seen a scenario where someone\u2019s shaken their fist at what\u2019s developing and won. It doesn\u2019t solve anything.\u201d\nHow do you market the movie business in the midst of COVID-19?\xa0\u201cWe work directly with movie studios\u2014we become their hands and feet!\u201d David says of ATK PLN. \u201cThere was an audible gasp\u201d at the beginning of COVID. Now, David and his team work on all sorts of dynamic media for studios from social media to lower thirds on TV. He shared several stories during the podcast including a TikTok campaign they did for the movie\xa0Scoob.\nA note of caution.\xa0David warned brands not to get caught in the \u201creactive mode\u201d that social media and even COVID constraints can bring. Know who you are as a brand and work to communicate that as effectively as you can, everywhere that you can.\nWhat brand has made David smile recently?\xa0David is a big fan of Howler Brothers for the way \u201cthey\u2019ve blended their love of the outdoors with style.\u201d\nTo learn more,\xa0go to the\xa0ATK PLN website.\nAs We Wrap \u2026\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nOn Brand is sponsored by my book\xa0Brand Now.\xa0Discover the seven dynamics to help your brand stand out in our crowded, distracted world.\xa0Order now and get special digital extras.\xa0Learn more.\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0Apple Podcasts,\xa0Spotify,\xa0Google Play,\xa0Stitcher,\xa0TuneIn, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0Apple Podcasts\xa0and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices