Aaron Draplin on Design
\u201cNothing is ever, ever going to challenge a good, solid, legible, readable, scalable, beautiful, crafted mark. It\u2019s got the right DNA.\u201d As one of the leading designers working today,\xa0Aaron Draplin\xa0has a thing or two to say about brands. This past week, Draplin was in Iowa City on his fall tour \u201cTall Tales from a Large Man,\u201d which he presented at the University of Iowa. I was fortunate enough to be able to chat with him after his workshop and before his evening lecture about identity and the new dynamics at play today.\xa0\nAbout Aaron Draplin\nHailing from the mighty Pacific Northwest (but a Midwesterner at heart),\xa0Aaron Draplin\xa0is one of the most unique and outspoken designers working today. The Draplin Design Co. proudly rolls up its sleeves on print, identity, web development (or not web \u2014 if you listen to the first thing out of his mouth during the interview), illustration and Gocco muscle projects. They make stuff for Field Notes, Esquire, Nike, Wired, Timberline, Ford Motor Company, Woolrich and even the Obama Administration, among many others.\nThe DDC motto is simple: \u201cWork hard. Do good work. For good people.\u201d\nAs We Wrap \u2026\nBefore we go, I want to flip the microphone around to our community \u2026\xa0This week I have to thank\xa0Bradley Dicharry at the University of Iowa\u2019s School of Art and Art History\xa0for making this week\u2019s interview possible. Fun fact: Brad\u2019s a longtime collaborator who\u2019s helped us visualize our own brand at Brand Driven Digital.\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nLast but not least \u2026\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0iTunes,\xa0Stitcher, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0iTunes\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices